Performance Marketing & Growth Manager

Posted 6 Days Ago
Be an Early Applicant
Glendale, AZ, USA
In-Office
Mid level
Artificial Intelligence • HR Tech • Information Technology • Social Impact
The Role
Plan and execute multi-channel campaigns to drive qualified leads and training enrollments. Optimize funnels, manage CRM and automation, analyze performance, align messaging with sales, and improve conversion through data-led decisions.
Summary Generated by Built In
Company Description

Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: MiftahPath

Job Description

Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field

Qualifications

Required Qualifications
  • Experience in marketing for services and/or training
  • Proven track record of lead generation and enrollment growth
  • Strong understanding of B2B marketing funnels
  • Ability to manage campaigns across channels
  • Bachelor’s degree in marketing or related field
  • Marketing automation tools
  • CRM systems (e.g., Salesforce)
  • Email marketing and segmentation
  • Google Analytics and reporting
  • Content marketing and SEO basics
  • Strategic thinking
  • Customer-centric messaging
  • Collaboration with sales and trainers
  • Project management
  • Analytical decision-making

Skills Required

  • Experience in marketing for services and/or training
  • Proven track record of lead generation and enrollment growth
  • Strong understanding of B2B marketing funnels
  • Ability to manage campaigns across channels
  • Bachelor's degree in marketing or related field
  • Marketing automation tools
  • CRM systems (e.g., Salesforce)
  • Email marketing and segmentation
  • Google Analytics and reporting
  • Content marketing and SEO basics
  • Strategic thinking
  • Customer-centric messaging
  • Collaboration with sales and trainers
  • Project management
  • Analytical decision-making
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The Company
100 Employees
Year Founded: 2020

What We Do

Jobs for Humanity connects historically underrepresented talent, including persons with disabilities, refugees, and immigrants, with welcoming employers. They leverage AI to streamline the hiring process, aiming to create a fairer future for all.

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