What You'll Do:
- Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
- Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
- Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
- Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
- Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
- Identify areas of improvement by analyzing performance data and converting insights into clear actions.
- Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
- Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
- Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.
Requirements:
- 3+ years managing paid campaigns in a UA, performance marketing or growth role.
- B2C + App acquisition experience needed.
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
- Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
- Fluent in English, written and spoken.
Nice to have:
- Experience working with Tableau.
- Experience with fintech, remittance, or financial apps.
- Familiarity with MMPs.
- Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
- Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
- Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
- Experience with influencer marketing.
What we offer:
- 100% Remote work opportunity for the Latam region!
- B2B Employment ($, gross).
- Stable job with long-term growth perspective.
- Competitive salary with annual performance review.
- Really good hardware.
- An exciting and challenging job with talented people around.
- Continuous learning and career growth opportunities.
- Compensation for professional training, seminars, and conferences.
- Referral program – get rewarded for helping us grow the team with talented people.
- Company-supported English classes to enhance your professional growth.
Skills Required
- 3+ years managing paid campaigns in user acquisition, performance marketing, or growth roles
- B2C and mobile app acquisition experience
- Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
- Strong analytical mindset and ability to convert performance data into optimization decisions
- Fluent written and spoken English
- Experience working with Tableau
- Experience with fintech, remittance, or financial apps
- Familiarity with mobile measurement partners
- Experience with additional paid channels such as Google Ads, DSPs, or Reddit
- Basic understanding of App Store Optimization
- Working knowledge of AI tools for marketing
- Experience with influencer marketing
IDT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IDT and has not been reviewed or approved by IDT.
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Healthcare Strength — Medical, dental, and vision coverage are included for full‑time employees, with published transparency files indicating employer‑sponsored health plans. This establishes a conventional benefits foundation across major coverage areas.
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Leave & Time Off Breadth — Paid vacation and sick time are characterized as generous, with illustrations of multi‑week vacation and defined sick‑leave allotments that can vary by team and tenure. This breadth provides a solid baseline for time away from work.
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Wellbeing & Lifestyle Benefits — Office amenities such as an on‑site gym, recreation spaces, free breakfast and coffee, and flexible work arrangements are highlighted. These wellbeing‑oriented perks augment the core package for in‑office and hybrid roles.
IDT Insights
What We Do
We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us. Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile. If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.
