The Role
Manage, optimize, and report on Google Ads campaigns (Search, Demand Gen, Display) for real estate clients to meet lead generation and CPL targets. Perform keyword research, A/B tests on creatives and landing pages, track leads, and maintain accurate analytics and conversion tracking.
Summary Generated by Built In
Role Overview
We are looking for a Performance Marketing Executive with 2–3 years of hands-on
experience in running and optimizing Google Ads campaigns. The candidate will work
closely with the team lead to plan, execute, monitor, and optimize campaigns for our real
estate clients, ensuring lead generation targets are met.
Key Responsibilities
• Plan, execute, and optimize Google Search and Google Demand Gen campaigns.
• Research and select keywords relevant to real estate lead generation.
• Monitor campaign performance and take corrective action to achieve CPL and lead
quality targets.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Track leads and ensure data accuracy in reporting.
• Stay updated with Google Ads best practices and platform updates.
Requirements
• Experience: 2–3 years of hands-on experience in Google Ads campaign management.
• Industry Knowledge: Experience in real estate lead generation is preferred.
• Technical Skills:
o Proficiency in Google Ads (Search, Demand Gen, Display).
o Basic knowledge of Google Analytics and conversion tracking.
o Understanding of keyword research, bidding strategies, and audience targeting.
Soft Skills:
o Strong analytical and problem-solving skills.
o Good communication and teamwork abilities.
o Ability to work under tight deadlines and meet performance targets.
Skills Required
- 2-3 years hands-on Google Ads campaign management experience
- Experience in real estate lead generation
- Proficiency in Google Ads (Search, Demand Gen, Display)
- Basic knowledge of Google Analytics and conversion tracking
- Understanding of keyword research, bidding strategies, and audience targeting
- Experience conducting A/B testing on creatives, ad copy, and landing pages
- Ability to track leads and ensure data accuracy in reporting
- Strong analytical and problem-solving skills
- Good communication and teamwork abilities
- Ability to work under tight deadlines and meet performance targets
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The Company
What We Do
Aurum Analytica is a Real Estate focused data analytics company that leverages AI and machine learning to provide advanced solutions across the real estate lifecycle, aiming to revolutionize the industry with PropTech.
