Key Responsibilities:
Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.
Optimize campaigns to improve cost per lead (CPL) and conversions.
Use AI tools for ad creatives, audience targeting, and campaign optimization.
Track performance using Google Analytics and marketing dashboards.
Work closely with the admissions team to improve lead-to-admission conversion.
Create and optimize landing pages and digital funnels.
Requirements:
3–5 years experience in performance marketing.
Strong knowledge of Google Ads, Meta Ads, and digital analytics.
Familiarity with AI marketing tools and automation.
Experience in education or edtech marketing is preferred.
Key Metrics: Lead generation, cost per lead, and admission conversions.
Skills Required
- 3-5 years of experience in performance marketing
- Strong knowledge of Google Ads, Meta Ads, and digital analytics
- Familiarity with AI marketing tools and automation
- Experience in education or edtech marketing
What We Do
Harvest International School is an educational network in Bengaluru founded in 2007, operating five institutions with Montessori, Elementary Montessori, CBSE, and IB curricula. It aims to educate and inspire students to question, discover, and become global citizens. The school emphasizes holistic child development, expert support, academic confidence, and preparation for future opportunities within a warm, student-centered learning environment.
