Performance Marketing Specialist

Reposted 5 Days Ago
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Melbourne, Victoria, AUS
In-Office
Mid level
Travel
The Role
The Performance Marketing Engineer will manage and optimize paid acquisition campaigns, analyze data for performance improvement, and enhance tracking systems, collaborating with data and engineering teams to scale marketing efforts efficiently.
Summary Generated by Built In

At Rome2Rio, our mission is simple: help travellers get from A to any B. We make it easy to compare flights, trains, buses, ferries, and driving routes - providing everything users need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimise search performance to deliver fast, reliable results.

We’re looking for a Performance Marketing Engineer to join our team and help scale paid acquisition through a more technical, data-driven approach.

You’ll work at the intersection of marketing, data, and engineering—owning how campaigns are structured, tracked, analysed, and optimised. You’ll go beyond platform execution to improve the systems and data that power performance.

What you’ll do

  • Build, manage, and optimise paid acquisition campaigns across Google Ads, Microsoft Ads, Meta, and other channels
  • Design and improve campaign structures, bidding strategies, and targeting approaches at scale
  • Debug and enhance tracking, attribution, and conversion flows across platforms
  • Analyse large datasets (via SQL or similar tools) to identify performance drivers and inefficiencies
  • Partner with Data and Engineering teams to improve data pipelines, automation, and tooling for marketing
  • Contribute to experimentation frameworks (A/B testing, incrementality, measurement)
  • Identify opportunities to scale acquisition more efficiently through better systems and processes
  • Monitor performance and continuously iterate to improve ROI


What We’re Looking For

  • 4+ years in performance marketing, paid acquisition, or growth roles
  • Strong hands-on experience with Google Ads (must-have)
  • Ability to work with data beyond platform dashboards (SQL or similar)
  • Solid understanding of tracking, attribution, and marketing data flows
  • Strong analytical and problem-solving skills
  • Comfortable working cross-functionally with Data, Product, and Engineering teams
  • Detail-oriented, with a curiosity for how systems and platforms actually work

Nice-to-haves:

  • Experience with BigQuery, Python, or BI tools (e.g. Looker)
  • Exposure to experimentation frameworks or incrementality testing
  • Background in marketplaces, travel, or high-scale consumer products
  • Experience working with large-scale datasets or clickstream data
Why Join Us?

💡 Innovate & Impact: Work on a product that millions of travellers rely on.
🌍 Inclusive & Supportive Team: We welcome all backgrounds, perspectives, and experiences.
📈 Career Growth: Develop your skills with mentorship, knowledge-sharing, and leadership opportunities.
⏳ Flexible Work: Hybrid setup with a great work-life balance.
✈ Explore Fund: Travel perks to help you experience the journeys you help create!

At Rome2Rio, we don’t expect candidates to tick every box—if you’re passionate about what we do and excited about the role, we encourage you to apply!


 

Skills Required

  • 4+ years in performance marketing, paid acquisition, or growth roles
  • Strong hands-on experience with Google Ads
  • Ability to work with data beyond platform dashboards (SQL or similar)
  • Strong analytical and problem-solving skills
  • Detail-oriented, with a curiosity for how systems and platforms actually work
Am I A Good Fit?
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The Company
Richmond, Victoria
0 Employees
Year Founded: 2010

What We Do

Rome2Rio is a leading travel planning site that helps its millions of users to find, and compare, all the transport options for travel between any two points on the globe. Users can search any city, town, landmark, attraction or address and Rome2Rio will check thousands of routes, operators and schedules on every mode of transport to help people find the best way to get there. Whether a simple or complex trip, Rome2Rio makes travel planning easier. Founded in Melbourne, Australia in 2010 and in 2019 was acquired by Berlin-headquartered travel platform, Omio. Discover your next trip at rome2rio.com.

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