Performance Marketing Specialist

Posted Yesterday
Be an Early Applicant
Melbourne, Victoria, AUS
In-Office
Mid level
Edtech • Software
The Role
The Performance Marketing Specialist will execute and optimize multi-channel campaigns, monitor budgets, analyze performance metrics, provide insights, and collaborate with marketing teams for improved student acquisition.
Summary Generated by Built In

About OES

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.


The Opportunity:

We’re looking for a Performance Marketing Specialist to join our high-performing marketing team. In this role, you’ll support the delivery and optimisation of multi-channel performance campaigns, driving high-quality leads and contributing to student acquisition targets for our university partners  we work with. You’ll work closely with the Performance Marketing Manager and broader marketing team to uncover insights, optimise performance, and continuously improve campaign outcomes.


Key Responsibilities:

  • Support the execution and optimisation of paid media campaigns across search, social and display
  • Ensure campaigns are aligned to strategy, audience, and brand guidelines
  • Monitor budgets, identify opportunities, and drive channel performance
  • Analyse campaign performance across key metrics (CPC, CTR, CPL, CPA)
  • Provide data-led recommendations to improve efficiency and outcomes
  • Continuously test and refine targeting, messaging, and creative
  • Deliver actionable insights and reporting to internal stakeholders
  • Partner with Marketing Managers to align campaign activity with broader strategies
  • Champion a test-and-learn approach across channels and campaigns
  • Identify new opportunities to reach and convert target audiences

About you:

You’re a commercially minded and data-driven marketer who thrives in a fast-paced environment and enjoys optimising performance at scale.

You’ll bring:

  • 3+ years’ experience in performance marketing (agency or in-house)
  • Must have proven hands-on experience with platforms such as Google Ads, SA360, Meta, Microsoft Ads and GA4
  • Strong analytical capability with a focus on ROI and campaign effectiveness
  • Experience with A/B testing, creative optimisation, and campaign planning
  • A proactive, curious mindset with a passion for continuous learning
  • Strong stakeholder management and communication skills

What’s in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:

  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Access to corporate health insurance rates

If this opportunity excites you, please APPLY NOW with your CV & Cover Letter

At OES, we are committed to creating an inclusive and diverse environment, where we encourage candidates of any nationality, age, background, disability, and gender identity to apply. If you feel aligned to the role and would like to further explore your suitability, we welcome your application and would love to consider your fit for the role at OES.

Skills Required

  • 3+ years' experience in performance marketing (agency or in-house)
  • Proven hands-on experience with platforms such as Google Ads, SA360, Meta, Microsoft Ads and GA4
  • Strong analytical capability with a focus on ROI and campaign effectiveness
  • Experience with A/B testing, creative optimisation, and campaign planning
  • Strong stakeholder management and communication skills
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The Company
HQ: Cremorne, Victoria
653 Employees

What We Do

Online Education Services (OES) was established to challenge and advance the online education industry, providing a new student-centric approach to adult education. Through partnerships with highly regarded Australian education providers, OES provides the expertise to create engaging online learning experiences for students who are not catered for by traditional campus-based offerings. In 2018, OES expanded its services and opened its first office in London, United Kingdom. Guided by the analysis of student data, OES continues to innovate the online education experience with its dedicated specialist services in online course design, student support and administration. For four years running (2014/15/16/17), OES has been named a Best Employer by Aon Hewitt. In 2017, OES was awarded the prestigious 2017 ‘Best of the Best’ award, having excelled at delivering an exceptionally positive workplace experience for employees. In 2015 OES topped the BRW Fast Starters list. The BRW Fast Starters list ranks Australia’s fastest growing, public and private, small and medium start-up businesses.

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