Performance Marketing Director

Posted Yesterday
Be an Early Applicant
Amsterdam, NLD
Hybrid
Senior level
Information Technology • Software
The Role
Lead global paid marketing channels and a 20-person team from Amsterdam. Own budget allocation and P&L-driven customer acquisition, run ML/AI-powered experiments, build measurement frameworks with finance, and partner with global platforms to scale growth and protect against privacy risk.
Summary Generated by Built In
Make Your Mark as a Performance Marketing Director  at Storio group
About the role:
You will be based in our Amsterdam office, where you will guide our global marketing channels including search, social, display, and partnerships.
You look after our global marketing investment budget across all markets. Your work directly shapes our growth and helps us connect with millions of customers across all markets. You report straight to the CMCO and lead a talented international team of about 20 people. The team delivers commercial excellence by combining human creativity with smart technology. You work closely with senior leaders and shareholders to build our marketing ecosystem. By using data and machine learning you help us make smart choices every day. This position is vital for our financial success and helps us safeguard the memories our customers trust us with.

How you embrace curiosity daily

  • You oversee the day to day performance of our paid channels to ensure flawless execution

  • You experiment with machine learning and AI tools to automate our marketing programs

  • You run fast testing cycles to discover new marketing capabilities and scale our sales

  • You manage and mentor senior functional leads to support their individual career growth

  • You collaborate with teams like product and analytics to keep our growth pipeline moving

  • You build strong relationships with global partners like Google and Meta to stay ahead of market trends

How you make your mark

  • You own a significant part of our profit and loss targets by driving new customer acquisition

  • You architect a unified investment strategy across all global channels to align with our business goals

  • You deliver high marketing efficiency and return on investment across our entire budget

  • You partner with our CFO to build rigorous measurement frameworks that align marketing and finance data

  • You protect our business by proactively managing risks related to shifting data privacy landscapes

  • You build a high performance culture where team members feel empowered and share a clear sense of purpose

What you bring to the team

  • You have deep performance marketing expertise with a focus on mobile marketing and paid social

  • You bring a proven track record of managing large budgets and driving complex marketing metrics

  • You have experience leading international teams within a fast paced ecommerce environment

  • You possess strong analytical skills and love extracting clear insights from complex datasets

  • You are an excellent communicator who can turn complex data into simple stories for executive boards

What sets you apart

  • You hold a formal degree in marketing, business, or a related field

  • You have experience navigating post omnibus regulatory environments

About us
At Storio Group, we help people hold onto life's moments. We make personalised photo products that turn fleeting memories into things you can keep, share, and re-live.

Every person at Storio Group helps create our products and shape our company. You will see the impact of your work daily. We invite you to make your mark on our business, products, and customers' lives.

We act with heart by putting people first and valuing diverse perspectives. We give our best and aim for high standards in all we do. We own our work, taking initiative to find solutions. We embrace curiosity, always learning and trying new things. We find the joy in our work and create a positive environment.

Equal Opportunities & Right to Work
Storio Group is an equal opportunity employer, celebrating diversity and fostering an inclusive environment. If you require reasonable adjustments during interviews please contact our HR team.

Applicants must also have the legal right to work in the position's country without requiring sponsorship.

Skills Required

  • Deep performance marketing expertise with a focus on mobile marketing and paid social
  • Proven track record managing large budgets and driving complex marketing metrics
  • Experience leading international teams within a fast-paced ecommerce environment
  • Strong analytical skills and ability to extract insights from complex datasets
  • Excellent communication, able to present complex data to executive boards
  • Experience experimenting with and applying machine learning and AI tools to marketing
  • Formal degree in marketing, business, or a related field
  • Experience navigating post omnibus regulatory environments
  • Legal right to work in the position's country without requiring sponsorship
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The Company
HQ: Amsterdam
1,138 Employees
Year Founded: 2024

What We Do

Hello. We are Storio group. We make joy unforgettable by bringing our customers’ stories to life through a range of high-quality personalized photo products, like photo books, wall decor, calendars & gifts. Our innovative technology enables customers to easily personalize their creation to keep for themselves or share as the most thoughtful of gifts. Storio group is a place where life’s stories are made, crafted and shared. A place where we create new ways to pass memories and stories between people and generations

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