Overview
OptiFreight® Logistics, a leader in healthcare logistics optimization, is seeking a strategic, data-driven Performance Marketing Consultant to drive awareness, lifecycle growth, pipeline, and revenue growth across our logistics portfolio.
This role will be responsible for developing, executing, and optimizing integrated digital acquisition and lifecycle strategies, with a primary focus on paid media execution, lead conversion, campaign performance and optimization across all channels. The ideal candidate combines expertise in paid media, demand generation, marketing automation, and performance analytics to continuously improve marketing effectiveness across the buyer journey.
Key Responsibilities
Performance Marketing Strategy & Execution
Develop, execute and continuously refine digital acquisition programs aligned to business objectives, target audiences, and go-to-market priorities.
Own paid media execution, and optimization across Google Ads, LinkedIn Campaign Manager, display advertising, retargeting platforms, and emerging digital channels.
Manage campaign budgets and optimize investments against key performance indicators including lead volume, lead quality, conversion rates, pipeline contribution, and return on investment.
Build audience segments, keyword strategies, targeting frameworks, and bidding strategies to maximize campaign effectiveness.
Support landing page optimization and conversion rate improvement initiatives to increase campaign effectiveness.
Marketing Automation & Nurture Programs
Leverage Salesforce Marketing Cloud Account Engagement (Pardot) to support lead nurturing, audience segmentation, campaign deployment, and lifecycle marketing initiatives.
Execute email campaigns and nurture programs that support engagement and progression through the buyer journey.
Maintain campaign tracking, segmentation, scoring, and reporting processes that facilitate marketing effectiveness and lead management.
Collaborate with operations and sales teams to ensure alignment across lead capture, lead routing, and nurture programs.
Measurement & Optimization
Monitor, analyze, and optimize campaign performance metrics across all digital channels using Salesforce, Marketing Cloud Account Engagement (Pardot), Adobe Analytics, Google Ads, Google Analytics, LinkedIn Campaign Manager, and other applicable platforms.
Conduct ongoing testing across targeting strategies, ad creative, messaging, landing pages, and audience segments to improve performance.
Partner with marketing and sales stakeholders to provide actionable recommendations that improve funnel efficiency and revenue outcomes.
Collaboration & Project Management
Partner with the Enterprise Brand team to develop compelling digital assets, including email templates, display ads, landing pages, and paid media creative.
Collaborate with Product & Solutions Marketing and Sales to align messaging, target audiences, and campaign objectives.
Manage relationships with agency partners and digital vendors as needed.
Ensure all digital programs adhere to brand guidelines, compliance standards, and industry best practices.
Qualifications
Bachelor’s degree in marketing, communications, business, or related field preferred.
5+ years of experience in growth marketing, performance marketing, digital marketing, or related disciplines, preferably in B2B or SaaS/technology preferred
Strong hands-on experience managing paid media programs across Google Ads, LinkedIn Campaign Manager, and other digital advertising platforms.
Experience leveraging marketing automation platforms such as Salesforce Marketing Cloud Account Engagement (Pardot), Marketo, HubSpot, or similar platforms.
Strong understanding of email marketing best practices, lifecycle strategies, and digital analytics.
Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment.
Key Competencies
Strategic thinking with a results‑driven mindset.
Excellent communication and cross-functional collaboration skills.
Detail orientation with strong project management capabilities.
Creative problem‑solver with a passion for testing and optimization.
Ability to manage budgets and balance short- and long-term priorities.
Anticipated salary range: $80,900 - $103,950
Bonus eligible: No
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
- Medical, dental and vision coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- Access to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Application window anticipated to close: 9/22/2026 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate’s geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
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Skills Required
- 5+ years of experience in growth, performance, or digital marketing
- Hands-on experience managing paid media programs across Google Ads and LinkedIn Campaign Manager
- Experience with marketing automation platforms (Salesforce Marketing Cloud Account Engagement / Pardot, Marketo, HubSpot)
- Proven understanding of email marketing best practices, lifecycle strategies, and digital analytics
- Experience using analytics tools such as Adobe Analytics and Google Analytics to monitor and optimize campaigns
- Ability to manage campaign budgets, multiple programs, and collaborate cross-functionally in a fast-paced environment
- Bachelor's degree in marketing, communications, business, or related field
Cardinal Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cardinal Health and has not been reviewed or approved by Cardinal Health.
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Leave & Time Off Breadth — Paid time off is frequently described as generous, including examples like multiple weeks of vacation, additional sick days, and in some roles even “unlimited” or untracked time off. Parental leave, paid holidays, and volunteer time further broaden the overall leave offering.
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Healthcare Strength — Medical, dental, and vision coverage is positioned as comprehensive, with added supports such as preventive care, telehealth/clinic access, mental health resources, and EAP counseling. Wellness programs and incentives (e.g., premium discounts tied to checkups or healthy lifestyle actions) add to the perceived breadth of healthcare-related support.
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Retirement Support — A 401(k) with company match, along with programs like stock purchase/equity participation and charitable matching, contribute to a stronger total rewards picture beyond base pay. Additional financial supports such as disability coverage and early wage access also enhance the overall package.
Cardinal Health Insights
What We Do
Cardinal Health is a distributor of pharmaceuticals, a global manufacturer and distributor of medical and laboratory products, and a provider of performance and data solutions for healthcare facilities. With 50 years in business, operations in more than 35 countries and approximately 44,000 employees globally, Cardinal Health is essential to care. We are navigating the complexities of healthcare and providing scaled solutions to help our customers thrive in a changing world. We strive to be a trusted healthcare partner by driving growth in evolving areas of healthcare, while building upon our distribution, products, and solutions to meet customer needs.
