Be Part of What's Next
Turn data, creativity, and emerging technology into smarter media performance. As a Performance Marketing Associate, Social, you’ll help drive scalable campaign growth, maximize ROAS, and uncover new opportunities across today’s most influential paid media platforms.
About Hearst Magazines (Why Us?)
Hearst Magazines is one of the largest publishers in the world, with more than 30 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics. We reach hundreds of millions of people every month across websites, magazines, social media, and other platforms. Our portfolio combines iconic brands with innovative digital experiences, creating meaningful connections with audiences and delivering powerful opportunities for advertisers.
Key Responsibilities (What You Are Doing)
- Launch and manage paid media campaigns across social, search, and emerging channels, supporting audience targeting, ad copy alignment, creative testing, bidding, pacing, and budget allocation.
- Optimize campaign performance by reviewing data daily, identifying trends, reducing inefficient spend, managing delivery, and refining bidding strategies to improve results against campaign KPIs.
- Drive scalable growth and stronger returns by continuously testing creative, audiences, bidding strategies, attribution approaches, and platform capabilities.
- Partner with platforms including Meta, Google, and TikTok to test new ad products, respond to platform updates, and implement capabilities that strengthen campaign execution.
- Leverage AI-powered tools to improve workflow efficiency, accelerate testing, and identify new opportunities for campaign optimization.
- Maintain daily and monthly forecasts, monitor performance against goals, and surface insights that support informed budget and optimization decisions.
- Translate campaign data into clear, actionable recommendations and share learnings across the Performance Media Group to support broader growth initiatives.
Qualifications (What We’re Looking For)
- 1+ years of experience in paid media, performance marketing, digital advertising, or a related field.
- Hands-on experience with self-service paid media platforms, ideally including Meta Ads Manager and Google Ads, with an interest in emerging channels, formats, and platform features.
- Strong analytical skills and proficiency in Excel and/or Google Sheets; experience with Looker, Tableau, or similar reporting tools is preferred.
- Comfort working with campaign performance data, large datasets, and metrics such as ROAS, pacing, margins, and other performance KPIs.
- Strong organizational skills and attention to detail, with the ability to manage budget changes, ongoing creative testing, and competing priorities in a fast-moving environment.
- Curiosity about AI-powered tools and the ability to use emerging technology to improve campaign execution, analysis, and workflow efficiency.
- A growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and evolving ad-tech trends.
- This role is based in New York City and requires working in the office four days per week.
Benefits (What We Offer)
- Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
- Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
- Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
- Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
- Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
- Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.
The base salary for this role is $66,300. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.
Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Skills Required
- 1+ years of experience in paid media, performance marketing, digital advertising, or a related field
- Hands-on experience with self-service paid media platforms
- Experience with Meta Ads Manager and Google Ads
- Strong analytical skills
- Proficiency in Excel and/or Google Sheets
- Experience with Looker, Tableau, or similar reporting tools
- Comfort working with campaign performance data, large datasets, ROAS, pacing, margins, and performance KPIs
- Strong organizational skills and attention to detail
- Ability to manage budget changes, creative testing, and competing priorities
- Curiosity about AI-powered tools and ability to use emerging technology to improve campaign execution and analysis
- Growth mindset and enthusiasm for performance marketing, experimentation, platform innovation, and ad-tech trends
- Ability to work in the New York City office four days per week
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
