Performance Marketing Assistant

Posted 7 Days Ago
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Bogotá, Distrito Capital, COL
In-Office
Entry level
Edtech • Kids + Family • Professional Services • Travel
The Role
Supports international performance marketing campaigns across Google, Bing, Facebook, retargeting, and other platforms. Responsibilities include ad copywriting, keyword research, bid and targeting adjustments, budget tracking, performance reporting, A/B testing, trend research, and landing page reviews. The role collaborates with Content and Design teams to develop creative assets and optimize campaigns across global markets.
Summary Generated by Built In
Company Description

This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Job Description

Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

Key Responsibilities

  • Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.

  • Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.

  • Manage daily budgets and ensure monthly spend targets are met.

  • Prepare regular and ad hoc performance reports.

  • Collaborate with team members to identify trends and actionable insights.

  • Assist with A/B testing for ads and landing pages.

  • Conduct research on best practices and emerging trends.

  • Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Qualifications

Education:

  • Bachelor’s degree in Business, Marketing, or related fields.

  • Google Ads certification is a plus.

Skills and Qualities:

  • Passion for digital marketing and strong analytical skills.

  • Excellent attention to detail and a proactive attitude.

  • Team-oriented and able to work independently.

  • Fluency in written and spoken English; additional languages are an advantage.

  • Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.

  • Proficient in Excel, Word, and PowerPoint.

Additional Information

 

 

Skills Required

  • Bachelor's degree in Business, Marketing, or a related field
  • Passion for digital marketing and strong analytical skills
  • Excellent attention to detail and a proactive attitude
  • Team-oriented and able to work independently
  • Fluency in written and spoken English
  • Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio
  • Proficiency in Excel, Word, and PowerPoint
  • Google Ads certification
  • Additional language skills
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The Company
HQ: Montreux
96 Employees
Year Founded: 1996

What We Do

Alpadia is a leading Swiss language education group established in 1996, whose mission is to encourage language development through immersion and to expand the horizons of its students. They offer year-round French and German courses, as well as English, French, and German language camps for juniors and teens.

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