The Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a fluency in both acquisition and lifecycle metrics, and a proven ability to turn complex data into actionable strategies that scale revenue efficiently. This position reports to the Sr. Director of Digital Sales.
Key Responsibilities
Performance Analytics & Reporting
- Build upon reporting from the Director of FP&A and Data Analytics to ensure consistency with company-wide data sources and definitions
- Develop and maintain marketing-focused dashboards that track KPIs including CAC, LTV, AOV, LTM revenue, repurchase rate, and cohort trends
- Partner with cross-functional teams to align on performance goals and ensure data integrity across systems
- Deliver recurring performance reporting and insights that guide decision making
Measurement Frameworks & Testing:
- Lead marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution
- Design and refine attribution frameworks to provide clarity across paid, organic, and retention channels
- Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization
Channel & Campaign Insights:
- Partner with paid media teams to analyze budget allocation, pacing, and optimization opportunities
- Collaborate with Retention Marketing Specialist to measure the impact of email, SMS, push, and subscriptions on retention and LTV
- Ensure precision in UTM structure, attribution tagging, and tracking setup across all platforms
Qualifications & Skills
- 5+ years of experience in marketing analytics, growth analytics, or performance insights within a DTC or eCommerce environment
- Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase rate
- Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology
- Hands-on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI)
- Familiarity with Shopify and retention platforms like Attentive and Recharge
- Excellent communication skills and the ability to present insights clearly to cross-functional teams and executives
Salary: $100,000-125,000 annually
Location: Remote or Hybrid, Utah preferred
Position Type: Full-time
Benefits:
- Paid time off (flexible)
- Paid holidays
- Insurance: Health, dental & vision
- 401(k) + Company match
- Eligible for company bonus plan
- Free product allowance
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