The Marketing Analytics Manager is responsible for building the reporting infrastructure, measurement frameworks, and data insights that power our acquisition and retention strategies. This role is highly analytical, with a strong emphasis on tracking and interpreting key performance metrics, driving incrementality testing, and informing cross-channel investment decisions through rigorous analysis. The ideal candidate has deep experience in DTC eCommerce analytics, a fluency in both acquisition and lifecycle metrics, and a proven ability to turn complex data into actionable strategies that scale revenue efficiently. This position reports to the Sr. Director of Digital Sales.
Key Responsibilities
Performance Analytics & Reporting
- Build upon reporting from the Director of FP&A and Data Analytics to ensure consistency with company-wide data sources and definitions
- Develop and maintain marketing-focused dashboards that track KPIs including CAC, LTV, AOV, LTM revenue, repurchase rate, and cohort trends
- Partner with cross-functional teams to align on performance goals and ensure data integrity across systems
- Deliver recurring performance reporting and insights that guide decision making
Measurement Frameworks & Testing:
- Lead marketing mix modeling and incrementality testing initiatives with an external agency to understand true channel contribution
- Design and refine attribution frameworks to provide clarity across paid, organic, and retention channels
- Define and execute a robust testing roadmap to evaluate channel efficiency, creative performance, and funnel optimization
Channel & Campaign Insights:
- Partner with paid media teams to analyze budget allocation, pacing, and optimization opportunities
- Collaborate with Retention Marketing Specialist to measure the impact of email, SMS, push, and subscriptions on retention and LTV
- Ensure precision in UTM structure, attribution tagging, and tracking setup across all platforms
Qualifications & Skills
- 5+ years of experience in marketing analytics, growth analytics, or performance insights within a DTC or eCommerce environment
- Deep understanding of KPIs including CAC, LTV, AOV, payback period, and repurchase rate
- Demonstrated experience in incrementality testing, MMM (marketing mix modeling), and attribution methodology
- Hands-on experience with GA4, UTM structure, and data visualization tools (e.g., Looker Studio, Tableau, PowerBI)
- Familiarity with Shopify and retention platforms like Attentive and Recharge
- Excellent communication skills and the ability to present insights clearly to cross-functional teams and executives
Salary: $100,000-125,000 annually
Location: Remote or Hybrid, Utah preferred
Position Type: Full-time
Benefits:
- Paid time off (flexible)
- Paid holidays
- Insurance: Health, dental & vision
- 401(k) + Company match
- Eligible for company bonus plan
- Free product allowance
Top Skills
What We Do
We created Clean Simple Eats to help others find that same inner confidence we have found in ourselves by living a healthy lifestyle. Our goal in creating these meal plans is to help you build healthy habits that will last a lifetime.
We are ALL about making your diet a sustainable one that’s enjoyable, satisfying and fun. One that doesn’t seem like a diet at all. Which is why we’ve put a healthy spin on all those delicious, comfort food recipes we all know and love. We’ve used our expertise as nutrition specialists and fitness enthusiasts to balance each recipe with just the right amount of protein, fat and carbs to keep your body fueled and satisfied while still burning unwanted fat.
We have four kids of our own and are super passionate about teaching them healthy habits while they are young. These meal plans have been proven to please the pickiest of eaters, bringing families back to the dinner table. We want to encourage you to use these meal plans with your families and teach them that eating healthy can be fun and delicious!
We’re here to prove clean eating can be simple and satisfying! This meal plan is not a restrictive, quick fix plan. It is a tool you can use to improve your health for the rest of your life while getting great results! We hope these meal plans find a permanent place in your home like they have in ours. Thanks for being here and letting us be a small part of your journey to better health!
