Sr. Marketing Analytics & Operations Manager (US-Remote)

What is this opportunity?

We are looking for a Marketing Operations Manager to own and scale the marketing operating system that powers our go to market motion. This role is responsible for how marketing runs, how performance is measured, and how marketing connects to revenue. You will partner closely with Marketing Managers, Demand Generation, Product Marketing, Sales Development, Sales, and Revenue Operations to ensure campaigns are executed cleanly, systems scale with the business, and insights are trusted and actionable.

This is not a creative or campaign execution role. It is a foundational GTM role for someone who enjoys building structure, enabling others, and turning marketing strategy into repeatable and measurable execution.

Marketing Operations and Funnel Management

You will own the end to end marketing funnel including lead lifecycle management, scoring, routing, and MQL to SQL handoff. You will partner with Sales Development, Sales, and Revenue Operations to define and operationalize funnel stages, SLAs, and success metrics. You will ensure clean and consistent lead flow and accurate attribution across systems and GTM motions.

Marketing Systems and Tooling

You will own and optimize the marketing technology stack including marketing automation platforms such as HubSpot, CRM integrations such as Salesforce, and related GTM tools. As the business scales, you will evaluate new tools and capabilities while keeping systems simple, scalable, and well integrated. You will maintain clear system documentation and operating standards that support both marketing and SDR workflows.

Data Reporting and Insights

You will build and maintain dashboards that provide visibility into marketing performance, pipeline contribution, conversion rates, CAC, ROI, and SDR effectiveness. You will analyze campaign, channel, funnel, and SDR performance to surface actionable insights for marketing, sales, and GTM leaders. You will ensure marketing and SDR data is trusted, consistent, and decision ready.

Campaign and GTM Enablement

You will partner with Marketing Managers, Demand Generation, and Product Marketing to operationalize campaigns, launches, and GTM motions. You will ensure campaigns are set up correctly, tracked consistently, and measured against defined objectives. You will provide guidance and guardrails that enable fast and high quality execution across marketing and sales development teams.

Cross Functional Collaboration

You will work closely with Marketing, Sales Development, Sales, Revenue Operations, Finance, and Customer Success to align GTM initiatives and reporting. You will support forecasting and planning by providing reliable marketing and pipeline inputs. You will act as connective tissue across GTM teams to ensure shared definitions and visibility.

Governance and Continuous Improvement

You will establish best practices for data hygiene, campaign execution standards, and reporting consistency. You will identify opportunities to improve efficiency, reduce manual work, and increase insight quality, and you will stay current on marketing operations trends, tools, and best practices as the business evolves.

What This Role Is Not

This role is not responsible for content creation, creative strategy, or day to day campaign execution. It does not directly manage SDRs or own SDR coaching or performance management. It is not a generalist do everything marketing role and not a pure systems administrator role without strategic context.

Experience

You bring three to five years of experience in Marketing Operations, Revenue Operations, or a related GTM operations role, ideally in a fast growing SaaS or healthcare technology environment. You have hands on experience owning marketing automation platforms such as HubSpot and CRM integrations such as Salesforce. You have a strong understanding of B2B marketing funnels, demand generation, SDR motions, and campaign mechanics even if you have not directly executed campaigns. You have experience partnering closely with Marketing Managers, Demand Generation, Product Marketing, and Sales Development teams.

Skills and Strengths

You have strong analytical and problem solving skills and can translate complex data into clear insights and recommendations. You are comfortable owning systems, processes, and definitions while enabling others to execute. You bring a high level of attention to detail and a commitment to data accuracy and operational rigor. You can manage multiple initiatives, prioritize effectively, and operate with autonomy. You are a clear and confident communicator who collaborates well across technical and non technical teams.

This is a unique opportunity to join a startup that is having a meaningful impact on the well-being and mental health of thousands. We have:

• A product that positively impacts peoples' lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $130,000 - $150,000 per year. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%.
• Opportunity to build, grow and become highly instrumental in shaping how technology can increase the effectiveness of therapy.
• Hybrid & remote work opportunities. 
• Mental health days off you can take any given moment simply because you need them.