Performance Marketing Analyst - Paid Social

$100K – $130K • meaningful equity

Novig is building America's #1 sports prediction market. Founded by Jacob Fortinsky and Kelechi Ukah, we are the only platform to offer commission-free sports trading. We deliver better pricing, full transparency, and a more efficient market structure for users by eliminating the traditional sportsbook model.

Backed by the best - Novig has raised over $100M from some of Silicon Valley’s top investors including Pantera, Forerunner, Lux, NFX, Paul Graham, and Joe Montana.

We’re here to fix a rigged system where the house always wins and sports fans always lose. Novig is building the future of sports betting. Our mission is to financialize and democratize sports betting - transforming it from a closed, casino-controlled system into a two-sided, fair, efficient market where users have the power.

• Platform-Native Operator: You live inside the ad platforms — Meta, TikTok, Snap, Reddit, and X. You’re most comfortable hands-on-keyboard, actively pulling levers, launching campaigns, and optimizing performance in real time rather than strategizing from a distance.

• Execution Over Theory: You don’t just plan campaigns — you build, launch, and scale them yourself. You move quickly, iterate constantly, and let performance data guide your next move.

• Technical Ownership: You can own tracking end-to-end. You implement and QA conversion events, configure CAPI and server-side integrations, and troubleshoot attribution or data discrepancies without waiting on engineering.

• Signal Density Obsession: You understand that better data drives better optimization. You constantly think about signal quality — improving event coverage, cleaning up tracking, and ensuring platforms receive high-quality conversion data.

• Conversion Systems Thinker: You understand conversion optimization deeply across platforms — bidding strategies, attribution models, optimization windows, and learning phases — and you know when to trust platform data and when to pressure test it.

• Experimentation Mindset: You design structured A/B tests that produce real signal, not noise. You iterate relentlessly and scale what works while quickly killing what doesn’t.

• Growth Through Performance: You think like a growth engineer. Campaign structure, creative testing velocity, event prioritization, and signal quality are all levers you use to unlock scale.

• Built for Scale: The idea of scaling a product that’s redefining how people interact with sports and prediction markets excites you — and you want to be the one pulling the growth levers that make it happen.

“I work with extremely stellar people, I own real systems, and decisions happen fast. No politics, no waiting for needless red tape. If something's broken, I fix it. If I build something good, it ships.”

“The people! So smart, thoughtful, fun to work with, passionate about their craft, etc”

“I'm having the most fun I've had in my entire career.”

If you want responsibility, trust, and the chance to help build the future of sports prediction markets - take your shot, we’d love to connect.

• Our work is tied to live sports - that means potential nights, weekends, and pressure included.

• If you need clear swim lanes, a heavy process, or someone to tell you what to do, this won’t be the right environment.

• $100K – $130K base, benchmarked at top-tier tech companies

• Meaningful equity for every employee, regardless of role

• 100% health premiums covered

• 99% dental & vision covered

• 401(k) with 4% company match

• HSA + $1,080 annual company contribution

• $50/monthly company contribution to employee transit

• $27/day lunch stipend when working from our NYC office

• $35/day dinner stipend when working from the NYC office after 6:30pm

Union Square, NYC
In-person 4 days a week - we like being around each other (don’t worry there are snacks).