Ecommerce Conversion Rate Optimization Analyst

Reposted 16 Days Ago
Charlotte, NC, USA
In-Office
Mid level
Other
The Role
The Performance Marketing Analyst optimizes e-commerce growth through data analysis, A/B testing, and personalization strategies to enhance customer engagement and conversion rates.
Summary Generated by Built In
Marketing

Permanent

Job Description

Join us to create change and have an impact in homes around the world.

At Electrolux, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people, and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute, and grow together.

Where you’ll be:

This position will be based in the Charlotte, NC HQ; hybrid work policy model.  

All About the Role:

Data-driven analyst focused on driving e-commerce growth through experimentation, KPI analysis, and personalization. This role optimizes the customer journey across our websites by leading A/B testing initiatives, uncovering actionable insights, and implementing personalization strategies that enhance product discovery, merchandising, engagement, and conversion. The ideal candidate has experience improving the conversion rate of a D2C website through testing, improved merchandising and analysis of site performance metrics. 

Key Responsibilities:

  • Own and monitor core e-commerce KPIs including conversion rate, add-to-cart rate, AOV, revenue per session, and PDP engagement. 

  • Identify optimization opportunities through behavioral data analysis, funnel diagnostics, and customer journey evaluation. 

  • Design, launch, and analyze A/B and multivariate tests across the entire consumer journey. 

  • Lead experimentation roadmaps in partnership with cross-functional stakeholders. 

  • Develop data-driven hypotheses and translate findings into actionable recommendations. 

  • Support rollout of personalization modules to improve product discovery, cross-sell/upsell, and customer engagement. 

  • Collaborate with the Sales team to optimize conversion, AOV and profitability. 

  • Build dashboards and reporting frameworks to measure initiative impact and communicate results to leadership. 

  • Ensure insights drive tangible business outcomes and revenue growth. 

Minimum Qualifications

  • Bachelor’s degree  

  • At least 3 years of experience in marketing analytics or online merchandising. 

  • Strong analytical skills with advanced proficiency in Excel. 

  • Experience with analytics platforms such as GA4, Looker Studio, or Adobe Analytics. 

  • Demonstrated experience designing and analyzing A/B tests. 

  • Hands-on experience with experimentation and personalization is preferred. 

  • Proven ability to lead cross-functional initiatives and deliver results in a fast-paced environment. 

  • Strong understanding of digital funnels, user behavior, and conversion optimization best practices. 

  • Ability to synthesize complex data into clear business insights and recommendations. 

  • Ability to perform in an agile working environment. 

  • Strong presentation and communication skills, with the ability to communicate to executives in a concise and effective manner. 

  • Self-starter mindset with strong problem-solving skills and attention to detail. 

Benefits highlights:

  • Discounts on our award-winning Electrolux products and services

  • Family-friendly benefits

  • Insurance policy plan

  • Extensive learning opportunities and flexible career path

Please be advised that we are unable to offer visa sponsorship for this position at this time.

Find more on: Electrolux Group North America:

https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en

Electrolux Consumer Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through [email protected]. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

#LI-OG1

Skills Required

  • Bachelor's degree
  • 3+ years of experience in marketing analytics, e-commerce, or digital optimization
  • Proficiency with analytics tools (e.g., GA4, Looker Studio, Adobe Analytics) and advanced Excel skills
  • Demonstrated experience designing and analyzing A/B tests
  • Strong understanding of digital funnels and conversion optimization
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
Charlotte, NC
23,469 Employees
Year Founded: 1919

What We Do

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com.

Similar Jobs

PNC Bank Logo PNC Bank

Software Engineer

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees

PNC Bank Logo PNC Bank

Senior Software Engineer

Machine Learning • Payments • Security • Software • Financial Services
Remote or Hybrid
USA
55000 Employees
80K-209K Annually

Lowe’s Logo Lowe’s

Paralegal

Consumer Web • eCommerce • Information Technology • Retail • Software • Analytics • App development
Hybrid
Mooresville, NC, USA
300000 Employees

HiBob Logo HiBob

Customer Success Manager

HR Tech • Information Technology • Professional Services • Sales • Software
Remote or Hybrid
United States
1350 Employees
89K-115K Annually

Similar Companies Hiring

Compa Thumbnail
Artificial Intelligence • HR Tech • Other • Software • Business Intelligence
Irvine, CA
75 Employees
Milestone Systems Thumbnail
Artificial Intelligence • Other • Security • Software • Analytics • Big Data Analytics
Lake Oswego, OR
1500 Employees
Fairly Even Thumbnail
Hardware • Other • Robotics • Sales • Software • Hospitality
New York, NY
30 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account