Develop and execute performance marketing strategies across Google, Meta, LinkedIn and other relevant platforms, aligned with client goals and KPIs.
Plan, launch, manage and optimise campaigns across targeting, audiences, keywords, bidding, budgets and remarketing.
Analyse campaign performance and optimise for lead quality, conversions, ROAS, cost efficiency and scalability.
Manage tracking and measurement including GA4, Google Tag Manager, Meta Pixel, Events Manager, Conversion API and Google Ads conversions.
Manage e-commerce performance through Google Merchant Center, Shopify, product feeds, analytics and attribution.
Build performance reports, present actionable insights to clients, collaborate with internal teams and mentor junior team members.
Requirements
- 2 to 3 years of hands-on experience in performance marketing, paid media or digital advertising
- Prior experience working in an advertising or digital marketing agency is strongly preferred
- Strong working knowledge of Google Ads, Meta Ads Manager and LinkedIn Ads
Benefits
- Complete your 8 hours at your convenience
- Menstrual Work From Home
- Overtime Pay - For any additional hours worked, you will receive overtime pay, recognising and fairly compensating your efforts beyond standard working hours
- Paid Learning Budget - Whether it's a course or certification that aligns with your field, we offer a paid learning budget to support your continuous growth
- Vipassana Leave - Mental well-being is essential. We offer a dedicated time off for Vipassana
Skills Required
- 2 to 3 years of hands-on experience in performance marketing, paid media, or digital advertising
- Strong working knowledge of Google Ads, Meta Ads Manager, and LinkedIn Ads
- Prior experience working in an advertising or digital marketing agency
What We Do
The Works is a Mumbai-based full-service advertising agency that solves business challenges through creative, strategic, and performance-driven solutions. It operates as an integrated branding, advertising, and technology agency, working with brands at the business-strategy level to conceptualize communication plans and improve consumer communication. The company also describes itself as a full-service digital media agency creating effective communications for clients across channels.
