• Plan, set up, and manage paid campaigns across Meta
Ads (Facebook/Instagram), Google Ads (Search, PMax, Display), and other
relevant platforms (LinkedIn, YouTube, Marketplaces).
• Own campaign performance metrics — CTR, CPC, CPL, CPA,
ROAS — and continuously optimize for efficiency and scale.
• Conduct A/B testing on ad creatives, audiences,
landing pages, and bidding strategies.
• Manage budgets across campaigns and platforms,
ensuring optimal allocation based on performance data.
• Collaborate with the creative/design team to brief and
refine ad creatives, videos, and copy for different funnel stages.
• Build and manage re targeting funnels and
lookalike/custom audiences.
• Track and report performance through dashboards
(Google Analytics, Meta Ads Manager, Google Ads, Looker Studio, etc.).
• Coordinate with the ecommerce team to align paid
campaigns with product launches, offers, and inventory.
• Stay updated with platform algorithm changes, ad
policies, and emerging performance marketing trends (including AI-driven a d
tools).
• Support the SEO/content team with paid amplification
of blogs, landing pages, and organic content when relevant.
• Assist in tracking performance of WhatsApp/Email
campaigns where paid and owned channels intersect.
Requirements
• Minimum 1 year of hands-on experience managing paid
campaigns on Meta Ads and Google Ads (agency or in-house).
• Working knowledge of Google Ads (Search, PMax,
Display) and Meta Ads Manager.
• Understanding of key metrics: CPL, CPA, ROAS, CTR,
conversion tracking, and pixel/tag implementation.
• Familiarity with Google Analytics (GA4), Google Tag
Manager, and basic reporting tools (Excel/Google Sheets, Looker Studio a plus).
• Basic understanding of landing page optimization and
conversion rate optimization (CRO).
• Strong analytical mindset — comfortable reading data
and translating it into actionable optimizations.
• Good communication skills to collaborate with
creative, sales, and ecommerce teams.
• Bonus: Experience with LinkedIn Ads, WhatsApp Business
API campaigns (e.g., WATI), or performance marketing in home security/electronics/D2C/B2B
hybrid businesses.
Skills Required
- At least 1 year of hands-on experience managing paid campaigns on Meta Ads and Google Ads
- Working knowledge of Google Ads Search, Performance Max, Display, and Meta Ads Manager
- Understanding of CPL, CPA, ROAS, CTR, conversion tracking, and pixel/tag implementation
- Familiarity with Google Analytics 4 and Google Tag Manager
- Strong analytical skills and ability to translate data into campaign optimizations
- Good communication skills for collaboration with creative, sales, and ecommerce teams
- Basic understanding of landing page optimization and conversion rate optimization
- Experience with LinkedIn Ads, WhatsApp Business API campaigns, or performance marketing in home security, electronics, D2C, or B2B hybrid businesses
What We Do
Discreet Solution Pvt. Ltd. is an electronics company based in Pune, India. Its commercial activities include developing relationships and generating business with architects, interior designers, consultants, builders, and system integrators. The company’s sales operations focus on arranging meetings, making market-specific calls, prospecting for new clients, and converting opportunities into increased business through a structured inside-sales pipeline across its target geographic market.
