The Role
Lead end-to-end performance marketing for No Days Off across Singapore and Malaysia: plan content and creatives, run and optimise paid media (Meta, TikTok, Google, marketplaces), design experiments, track CPA/ROAS/LTV, manage budgets, and deliver weekly/monthly insights to drive growth and repeat purchases.
Summary Generated by Built In
Hello. We’re Blood.
Our purpose is to revolutionize periods.
Who are we?
Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.
Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
We’re now launching No Days Off, a baby diaper brand backed by the same obsessive focus on our customers’ needs, product performance and innovation, and we’re building a core team to build this brand from the ground up!
Who we’re looking for / The role
We are looking for a hands-on Performance Marketer to execute all performance marketing for the No Days Off brand. This person will be responsible for planning, executing and optimizing all content and media for the brand across Singapore and Malaysia.
This is a high impact and high ownership role, which will directly determine our growth trajectory post-launch. The role will report directly to the brand launcher for No Days Off.
What you will do
- Content & Creative Planning
- Performance & Media Planning
- Experimentation & Optimisation
- Reporting & Insights
Plan performance-driven content angles, formats, and messaging (UGC, testimonials, education, offers, etc.)
Work closely with internal teams to brief, test, and iterate on creatives
Translate performance data into clear creative learnings and next steps
Own end-to-end performance marketing for No Days Off across platforms (e.g. Meta, TikTok, Google, marketplaces where relevant)
Plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Continuously analyse performance metrics (CPA, ROAS, CTR, CVR, LTV, etc.)
Identify opportunities to double down and/or fix underperforming campaigns
Track and report weekly/monthly performance results with clear insights
Share actionable recommendations with the broader team
Use data to inform product positioning, promotions, and messaging
What you will require
- 2–5 years of experience in performance marketing (FMCG, consumer brands preferred)
- Strong hands-on experience with Meta Ads, TikTok ads and marketplace ads e.g. Shopee CPC ads
- Proven ability to plan content for performance; bonus if you’re comfortable starring in your own ads!
- Comfortable working with data, dashboards, and performance metrics
- Experience managing budgets and optimising for conversions or revenue
Why Join Us?
High Impact: Be part of the core nucleus team for the launch of a new challenger brand.
Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility.
High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again!
Career Growth Potential
In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand
In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting
Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE-Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
Skills Required
- 2-5 years of experience in performance marketing
- Experience in FMCG or consumer brands
- Strong hands-on experience with Meta Ads, TikTok Ads and marketplace ads (e.g., Shopee CPC Ads)
- Proven ability to plan content for performance
- Comfortable starring in own ads
- Comfortable working with data, dashboards, and performance metrics
- Experience managing budgets and optimising for conversions or revenue
Am I A Good Fit?
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The Company
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
