Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.
Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).
We’re scaling fast across Southeast Asia with our core markets in Indonesia, Malaysia, Singapore and our newest market, Thailand. Selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.
Today was good. Tomorrow will bleed better.
Who we're looking for / The role
We're looking for an experienced, hands-on Performance Marketer to independently own end-to-end digital marketing for Blood in Indonesia. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands.
What you will do
Performance & Media Planning (50%)
Own end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada)
Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases
Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency
Make independent calls on channel mix and budget reallocation across platforms based on performance
Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance
Experimentation & Optimisation (25%)
Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages)
Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement
Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches
Scale up investment into winning ads, while killing or pivoting non-performing ones
Content Creation & Creative Iteration (15%)
Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging
Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations
Translate performance data into clear creative learnings and next steps for the broader content team
Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI
Reporting & Insights (10%)
Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change
Track and report weekly/monthly performance results with clear insights
Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists
Use data to inform product positioning, promotions, and messaging
What you will require
2 - 5 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred)
Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution
Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI
Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR
Experience setting and managing budgets and optimising for awareness and/or conversion objectives
Fast learner and team player with a bias to action
Why Join Us? High Impact: Be part of the core nucleus team for the launch of a new challenger brand. Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility. High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again! Career Growth Potential In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting
Skills Required
- 2-5 years of experience in performance/digital marketing
- Experience in FMCG or consumer brands
- Proven track record scaling a brand on Meta, TikTok, and Google (strategy and hands-on execution)
- Proven ability to plan content for performance; comfortable creating and starring in your own ads and/or building end-to-end with AI
- Strong analytical ability with deep understanding of CPR, CPC, ROAS, AOV, CAC, CVR, CTR
- Experience setting and managing budgets and optimising for awareness and/or conversion objectives
- Experience running campaigns on marketplaces (Tokopedia, Shopee, Lazada)
- Fast learner, team player, bias to action
What We Do
Hello, we're Blood. And to us, periods are deeply personal. That’s why we’re obsessed with creating products we want to see in the world, and for ourselves. We've got lofty period dreams, and we're bringing them to life. Because with the right period care, you unlock period bliss – and bridge the gap between period days, good days, and all that’s in between.
