The Role
Own and optimize paid and inbound channels (LinkedIn, Google), run ABM and intent-driven campaigns, enrich and execute outbound sequences, and report with actionable insights to drive qualified B2B pipeline.
Summary Generated by Built In
As cold outbound is becoming a challenge, more and more companies are embracing partnerships in their go-to-market strategy. Think about integration partners, resellers, referral partners, consultants, implementation partners...
Introw is a B2B SaaS platform leveraging AI to transform how partnerships drive business growth. Since our launch in early 2023, we’ve become the go-to solution for hundreds of companies worldwide, turning partnerships into powerful revenue engines.
In October Introw raised $3M in funding, led by Visionaries VC (also invested in Lovable, N8N, Personio...) to unlock further growth.
As we embark on our growth journey, we're seeking a dedicated full-time Performance marketeer to join our dynamic team.
Tasks
You are responsible for the paid and inbound engine that turns spend and signals into qualified pipeline.
* Work together with the freelancers to manage paid channels end to end: plan, build and optimize our LinkedIn Ads and Google Ads campaigns, from tracking and structure to targeting, bidding and creative, with a clear focus on lead quality and conversion rather than vanity clicks.
* Drive account based marketing: build the target account lists, then orchestrate ABM campaigns that reach the right buying committees with the right message at the right moment.
* Put buyer intent data to work: turn intent signals into action, spotting in market accounts before they raise their hand and feeding them into our paid and outbound motions.
* Power smart outbound: use Clay to enrich and build clean target lists, and run sequences that actually land, working hand in hand with sales and SDRs.
* Report with context, not exports: reporting is not the same as exporting, so you bring the numbers to life with insight, clear recommendations and a point of view on where we double down next.
Requirements
* You are in love with the product: you have a deep passion for partnerships, marketing and technology, and you are eager to promote innovative solutions.
* You are in love with the narrative: you have an entrepreneurial spirit and are driven to achieve results.
* You are a builder: you take ownership, you move fast and you like building things from scratch.
* Performance experience: you have 2+ years in performance marketing, with a strong focus on B2B lead generation.
* Channel optimization: you know the tricks in LinkedIn Campaign Manager and Google Ads, and you know which bidding strategy to use and why, while always looking to discover new channels and opportunities.
* Tech stack: you are comfortable across the tools that matter, from the relevant Google products for ads like GTM, GA4 and Looker Studio to HubSpot, LinkedIn Campaign Manager, Clay, Lemlist and more.
* You decide on insights: you do not just click around in the interface, you make decisions based on data and you take full ownership of your campaigns.
Benefits
On top of a competitive salary, we offer the following benefits:
* Macbook Air and iPhone
* Fully paid phone subscription
* Healthcare benefits plan
* Meal vouchers
* Awesome Introw merchandise
* Team drinks and events
Ready to turn spend and signals into pipeline? Let's talk!
Apply now and help us redefine the future of B2B partnerships.
Contact Stijn directly via LinkedIn: https://www.linkedin.com/in/provooststijn/
Introw is a B2B SaaS platform leveraging AI to transform how partnerships drive business growth. Since our launch in early 2023, we’ve become the go-to solution for hundreds of companies worldwide, turning partnerships into powerful revenue engines.
In October Introw raised $3M in funding, led by Visionaries VC (also invested in Lovable, N8N, Personio...) to unlock further growth.
As we embark on our growth journey, we're seeking a dedicated full-time Performance marketeer to join our dynamic team.
Tasks
You are responsible for the paid and inbound engine that turns spend and signals into qualified pipeline.
* Work together with the freelancers to manage paid channels end to end: plan, build and optimize our LinkedIn Ads and Google Ads campaigns, from tracking and structure to targeting, bidding and creative, with a clear focus on lead quality and conversion rather than vanity clicks.
* Drive account based marketing: build the target account lists, then orchestrate ABM campaigns that reach the right buying committees with the right message at the right moment.
* Put buyer intent data to work: turn intent signals into action, spotting in market accounts before they raise their hand and feeding them into our paid and outbound motions.
* Power smart outbound: use Clay to enrich and build clean target lists, and run sequences that actually land, working hand in hand with sales and SDRs.
* Report with context, not exports: reporting is not the same as exporting, so you bring the numbers to life with insight, clear recommendations and a point of view on where we double down next.
Requirements
* You are in love with the product: you have a deep passion for partnerships, marketing and technology, and you are eager to promote innovative solutions.
* You are in love with the narrative: you have an entrepreneurial spirit and are driven to achieve results.
* You are a builder: you take ownership, you move fast and you like building things from scratch.
* Performance experience: you have 2+ years in performance marketing, with a strong focus on B2B lead generation.
* Channel optimization: you know the tricks in LinkedIn Campaign Manager and Google Ads, and you know which bidding strategy to use and why, while always looking to discover new channels and opportunities.
* Tech stack: you are comfortable across the tools that matter, from the relevant Google products for ads like GTM, GA4 and Looker Studio to HubSpot, LinkedIn Campaign Manager, Clay, Lemlist and more.
* You decide on insights: you do not just click around in the interface, you make decisions based on data and you take full ownership of your campaigns.
Benefits
On top of a competitive salary, we offer the following benefits:
* Macbook Air and iPhone
* Fully paid phone subscription
* Healthcare benefits plan
* Meal vouchers
* Awesome Introw merchandise
* Team drinks and events
Ready to turn spend and signals into pipeline? Let's talk!
Apply now and help us redefine the future of B2B partnerships.
Contact Stijn directly via LinkedIn: https://www.linkedin.com/in/provooststijn/
Skills Required
- 2+ years in performance marketing with focus on B2B lead generation
- Experience planning, building, and optimizing LinkedIn Ads and Google Ads campaigns
- Practical knowledge of LinkedIn Campaign Manager and Google Ads bidding/targeting strategies
- Familiarity with Google Tag Manager (GTM), GA4, and Looker Studio for tracking and reporting
- Experience with HubSpot for marketing and lead management
- Experience using Clay for enrichment and Lemlist for outbound sequences
- Proven experience executing account-based marketing (ABM) campaigns and building target account lists
- Ability to turn buyer intent signals into actionable campaigns and feed into paid/outbound motions
- Strong analytical skills and ability to produce insight-driven reporting with clear recommendations
- Experience collaborating with sales and SDRs and managing external freelancers
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The Company
What We Do
Introw is a next-generation Partner Relationship Management (PRM) software platform that helps B2B companies manage and optimize their partner networks. The platform allows businesses to seamlessly launch personalized partner portals integrated with CRM systems like HubSpot and Salesforce, automating deal registration and enhancing partner collaboration. By streamlining partner processes and providing real-time engagement metrics, Introw helps companies build stronger relationships and increase partner-driven revenue.
