Description
Join Dealer World, a leader at the nexus of traditional and digital marketing, as a Performance Manager. In this dynamic role, you will leverage your digital marketing expertise to foster client success, innovate impactful strategies, and drive ambitious growth objectives across multiple accounts. Ideal candidates will thrive in a fast-paced environment, demonstrating a strong blend of analytical prowess and client relationship skills.
Responsibilities:
- Automotive Expertise Application: Utilize your knowledge of the automotive industry to enhance client account performance through varying reporting, digital and traditional advertising, SEO, and website optimization. Maintain essential certifications and stay updated with the latest in Google Analytics and digital advertising trends.
- Strategic Leadership: Oversee multiple client accounts; develop and execute performance strategies specific to the automotive industry that meet client goals and company standards.
- Collaborative Innovation: Collaborate with internal teams to craft and implement innovative marketing strategies that align with automotive retail trends. Regularly conduct data analysis and performance audits to guide strategic adjustments.
- Client Relations and Communication: Build and maintain strong relationships with key dealership personnel, including Dealers, General Managers, and Sales Managers, through consistent client engagements and effective communication, ensuring client needs and expectations are met and often exceeded.
- Team Support and Management: Guide and support account managers, ensuring effective team operations and client service excellence.
Requirements
As a Performance Manager at Dealer World, your responsibilities will include:
- Automotive Industry Experience: Previous experience working in the automotive sector is required. Candidates must have experience interacting with dealership professionals, including Dealers, General Managers, and Sales Managers.
- Professional Attitude: Passionate about client success with a proactive and positive approach to challenges.
- Digital Marketing Expertise: Proficient in digital marketing strategies, including Google Analytics, SEO, and CRM reporting, with a focus on automotive advertising.
- Experience: Demonstrable experience in managing complex marketing campaigns and optimizing client accounts in the automotive space.
- Analytical Proficiency: Skilled in data analysis with the ability to translate insights into actionable strategies.
- Communication and Relationships: Strong communication skills with a proven track record in building and sustaining client relationships.
- Adaptability: Willingness to travel occasionally and adapt quickly to meet client needs and market demands.
Skills Required
- Previous experience working in the automotive sector and interacting with dealership personnel (Dealers, GMs, Sales Managers).
- Proficiency with Google Analytics.
- Experience with SEO and website optimization.
- Experience with CRM reporting and translating data into actionable strategies.
- Demonstrable experience managing complex marketing campaigns and optimizing client accounts.
- Strong communication skills and proven client relationship management.
- Willingness to travel occasionally.
- Maintain relevant certifications and stay updated with digital advertising trends.
What We Do
Dealer World is a full-service automotive marketing agency based in Lehighton, Pennsylvania. They specialize in providing digital and traditional advertising solutions, including SEO, paid search, social media management, and offline marketing, specifically tailored for independent automotive dealerships. The company focuses on enhancing brand visibility and consumer engagement through data-driven strategies and a human-centric approach, helping dealerships across the United States improve their sales and service profitability.
