AREA
The TRACTIAN Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers. Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect TRACTIAN’s expertise and commitment to operational excellence.
WHAT YOU WILL DO
As a Performance Manager, your role is centered on driving lead generation and revenue through expert management of paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and related). You'll focus on meticulously crafting and optimizing campaigns across various channels, utilizing advanced targeting and data-driven strategies to enhance lead acquisition and conversion rates. Your expertise in A/B testing, ROI analysis, and budget management will be crucial in continually refining campaigns for maximum efficiency and profitability, directly contributing to the company's revenue growth.
Responsibilities
- Develop, execute, and analyze comprehensive performance marketing strategies across various digital channels (Earned, Paid, and Owned), including Paid Search, Paid Social, Retargeting, Paid Influencers, Content Promotion, Display Ads, and related.
- Plan, create, and optimize high-converting digital ad campaigns that align with business goals, utilizing A/B testing and data analysis to enhance conversion rate continuously.
- Employ advanced targeting techniques to reach specific audience segments, leveraging customer data, demographics, and behavioral insights to maximize campaign effectiveness.
- Manage advertising budgets effectively, monitor spending, and allocate resources to campaigns that deliver the best returns, ensuring ROI goals are met and exceeded.
- Utilize analytics platforms to monitor campaign performance metrics such as click-through rates, conversion rates, CPA, and return on ad spend (ROAS).
- Collaborate closely with creative teams to develop compelling ad creatives, landing pages, and ad copy that drive engagement and conversions.
- Collaborate closely with Sales teams to follow and collaborate to the Revenue Goals
- Create, analyze, and interpret data to provide actionable insights and recommendations for improving campaign performance and overall marketing strategy.
- Collaborate cross-functionally with other marketing teams, product teams, and data analysts to align performance marketing efforts with broader business objectives.
- Develop and execute integrated cross-channel and omnichannel strategies, aligning digital and offline media for consistent brand engagement.
Requirements
- Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
- Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
- Exceptional project management skills, capable of managing multiple campaigns, priorities, and stakeholders simultaneously.4+ years of relevant experience in performance marketing, with a proven track record of planning and executing successful campaigns that deliver quantifiable results.
- Advanced knowledge in utilizing performance marketing platforms such as Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, Programmatic Ads, and other relevant tools.
- Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and high-ticket sales cycles, ensuring alignment of marketing efforts with revenue objectives.
- Multitouch Attribution: Proven ability to measure, track, and optimize channel performance to maximize overall marketing impact.
Nice to Have
- Google Ads and Google Analytics certifications.
- Experience with e-commerce performance marketing and optimizing for online sales.
- Proficiency in using marketing automation tools for campaign management and optimization.
- Previous experience with international or multilingual performance marketing campaignsSEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
- Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.
What We Do
Tractian is a machine intelligence company that offers industrial monitoring systems. Tractian builds streamlined hardware-software solutions to give maintenance technicians and industrial decision-makers comprehensive oversight of their operations. It is democratizing access to sophisticated real-time monitoring and asset operations tools.
Tractian's solutions are used in environments that address a combined total of 5% of global industrial output. The company’s broad market reach is evidenced in its customer base from various industries, such as John Deere, Procter & Gamble, Caterpillar, Goodyear, Carrier, Johnson Controls, and Bimbo, the owner of the brands Little Bites and Thomas Bagels. Tractian's customers see a 6-12x ROI with savings of $6,000 per monitored machine annually on average.
In a major milestone and a first for the industry, Tractian launched the AI-Assisted Maintenance category in the industrial sector. In this new paradigm, artificial intelligence identifies machine problems and suggests preventive actions to be taken, giving invaluable insight and support to maintenance professionals. It is important to highlight that the intent of Assisted Maintenance is firmly rooted in augmenting maintenance professionals to provide more assertive diagnosis with human-in-the-loop feedback.
Tractian's mission is to elevate this category of workers in a highly impactful way. The Assisted Maintenance category will provide unimaginable support for maintenance professionals. By combining shop floor expertise with our technology, maintainers will be able to anticipate and address issues with unprecedented accuracy and speed
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