Performance Growth Marketer

Location: Southfield, MI (On-Site at HQ)
Employment Type: Full-Time
Reports To: Director of Marketing / Growth Leadership

EPIC Health is looking for a Performance Growth Marketer focused on customer acquisition, rapid experimentation, and scalable growth.

This is not a traditional corporate marketing role. We’re looking for someone who moves quickly, tests ideas often, and is energized by figuring out what actually drives new patients, memberships, engagement, and revenue.

You’ll help grow multiple healthcare and wellness brands through paid media, partnerships, referrals, local activations, funnels, digital campaigns, and emerging marketing channels. This role is ideal for someone with a builder mindset who enjoys trying new ideas, optimizing performance, and scaling what works.

This is a fast-paced environment where execution matters, data drives decisions, and experimentation is encouraged.

Important: This is not a Data Analyst position. Applicants whose background is primarily in data analysis, business intelligence, or reporting, without hands-on experience managing growth marketing initiatives and performance campaigns, will not be considered.

• Drive patient and customer acquisition across multiple EPIC Health brands and service lines
• Launch and optimize campaigns across paid media, referral, partnership, community, and local marketing channels
• Build scalable acquisition strategies that increase volume while improving conversion efficiency

• Build, manage, and optimize marketing funnels from first touch through conversion
• Improve conversion rates and reduce acquisition costs through ongoing optimization
• Develop landing pages, campaigns, workflows, and follow-up strategies that drive measurable growth

• Test new marketing ideas, audiences, offers, messaging, and creative regularly
• Conduct A/B testing across ads, landing pages, email, SMS, and conversion flows
• Analyze campaign performance and optimize based on ROI, CPL, CPA, conversion rate, and retention metrics

• Monitor and report on growth KPIs and campaign performance
• Use data to identify opportunities, solve problems, and improve outcomes
• Build dashboards and performance reports to support leadership decision-making

• Collaborate closely with creative, operations, call center, and leadership teams to execute growth initiatives quickly
• Ensure alignment between marketing campaigns, operational capacity, and customer experience
• Support rapid iteration and execution across multiple brands and initiatives

• Bachelor’s degree in Marketing, Business, or related field required
• 3+ years of experience in growth marketing, performance marketing, demand generation, or customer acquisition
• Proven ability to drive measurable growth and acquisition results

• Hands-on experience with:
  • Meta Ads and Google Ads
  • Paid acquisition and retargeting campaigns
  • CRM and marketing automation platforms (Go High Level or similar)
  • Google Analytics and performance reporting tools
• Strong understanding of conversion optimization, customer journeys, and marketing funnels

• Data-driven mindset with strong analytical and problem-solving skills
• Experience with A/B testing and performance optimization
• Comfortable working in a highly iterative, fast-moving environment
• Strong project management and execution skills
• Someone who prefers testing over overthinking and can move quickly from idea to execution

• Experience in healthcare, wellness, membership, or multi-location service businesses
• Experience with local marketing and community-based acquisition strategies
• Familiarity with call center conversion workflows and lead management systems

• Opportunity to directly influence growth across multiple brands
• Fast-moving, highly entrepreneurial environment
• Collaborative culture focused on innovation and execution
• Strong opportunities for career growth and leadership development
• Ability to make a measurable impact in healthcare and community wellness

• Competitive compensation package
• Medical, dental, and vision insurance
• 401(k) retirement plan
• Paid Time Off and holidays
• Professional development and training opportunities
• Mission-driven, high-performance culture

If you’re passionate about growth, experimentation, and building scalable marketing systems that drive real results, we’d love to hear from you.

Apply today and help transform healthcare growth at EPIC Health.

Visit www.epichs.org to learn more.