Performance & Growth Manager

Posted 13 Days Ago
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Brno, Brno-město, Jihomoravský kraj, CZE
Hybrid
Mid level
Food
The Role
Own regional performance marketing growth across five CEE markets by managing agencies, tracking KPIs, optimizing budgets, aligning promotional campaigns, running A/B tests, and developing AI-powered workflow automation. The role requires hands-on expertise across paid media, analytics, CRM, content, and influencer marketing, with responsibility for strategic direction and cross-functional execution.
Summary Generated by Built In

Are you passionate about scaling growth and leveraging cutting-edge strategies across dynamic European markets? We are looking for an ambitious Performance & Growth Manager to serve as the key driver of our expansion across the Czech Republic, Slovakia, Poland, Hungary, and Romania.

Working directly as the right hand to our Head of Growth & Marketing CEE, you will integrate paid media, CRM, content, and influencer marketing into one cohesive growth machine. While our performance agency executes daily campaigns, you will take full ownership of strategic direction, cross-channel performance, and KPI delivery.

What will you do?

  • Agency Management:

    Lead day-to-day operations with our performance agency—handling briefs, weekly reviews, follow-ups, and constructively challenging results when metrics deviate.

  • KPI Tracking & Analytics:

    Monitor and report critical growth metrics (revenue per market, new customer acquisition, CAC, PNO, CLTV) and articulate the strategic insights behind the data.

  • Budget Optimization:

    Maintain optimal budget pacing across regional markets and channels, proactively identifying opportunities to scale high-performing initiatives or trim inefficiency.

  • Campaign Strategy & Alignment:

    Own the regional promotional calendar—from localized launches to flagship events like Hydration Season and Black Friday—ensuring cross-functional alignment across agency, content, CRM, and influencer teams.

  • Experimentation:

    Design, execute, and analyze rigorous A/B testing frameworks for target audiences, ad creatives, and landing pages alongside our agency partner.

  • AI & Workflow Automation:

    Identify workflow bottlenecks and leverage AI tools or custom scripts to build automated internal solutions, empowering the team to focus on high-impact strategic tasks.

What do you need to have?

  • 3–5 years of proven performance marketing experience within an agency or in-house environment (E-commerce / D2C experience is a major plus).

  • Strong hands-on expertise with Google Ads and Meta Ads (TikTok Ads experience is a plus) to effectively audit agency work.

  • Deep understanding of key metrics including CAC, contribution margin, and attribution models.

  • Data proficiency in Google Analytics 4 (GA4) alongside Google Sheets or Excel.

  • AI Mindset: Demonstrated curiosity about AI and process automation, with experience or strong interest in applying modern tech to elevate daily workflows.

  • Organization Skills: Ability to manage complex, multi-market campaigns and cross-functional teams seamlessly.

  • Languages: Proficient Czech is a must. Advanced/fluent English required. Knowledge of Slovak, Polish, or Hungarian is a beneficial plus.

  • Ownership Mentality: Proactive self-starter who takes accountability and drives initiatives to completion.

  • Problem Solver: Confident in making sound, autonomous decisions in dynamic environments without needing a rigid playbook.

  • High Quality Standards: Driven by excellence and getting things right, not just checking tasks off a list.

What do you get?

  • Innovation Freedom: A real playground for AI experimentation—enjoy the autonomy and resources to build smart tools and automate workflows that redefine how marketing operates.

  • Regional Impact: Directly shape and scale our growth footprint across five key markets in Central and Eastern Europe.

  • Growth & Ownership: High level of strategic responsibility with room to expand your leadership in performance marketing.

  • Time to Unwind: Enjoy 25 days of paid vacation annually to recharge.

  • Health & Wellness: Subsidized Multisport card to keep active and balanced.

  • Meal Allowance: Catering support and meal vouchers provided following your probation period.

  • Personal Well-being: Dedicated sick days when you need time to recover.

  • Flexibility: Option for 2 days home office per week.

  • Pet-Friendly Workplace: Welcoming dog-friendly office environment.

  • Employee Perks: Generous discounts across our product catalog and brand offerings.

If you are ready to take full ownership, innovate with AI, and scale growth across CEE, we’d love to hear from you! Apply now and start building with us.

Drink More Water, together we grow.

Here at waterdrop®, we make drinking more water fun, convenient and most importantly, sustainable! Discover the world of innovative and eco-friendly hydration solutions with our fruity little cubes – Microdrinks – that save up to 98% plastic compared to drinks in 500ml plastic bottles and help score one for the planet. Our centrally-located headquarters offers a vibrant environment, featuring an on-site restaurant and gym, not to mention the opportunity to connect with prospective colleagues from all over the world. With a successful online presence, 60+ stores around the world, dedicated B2B partners and over 22,000+ retail and branded stores, we can’t wait to take this journey to the next level – with you!

Skills Required

  • 3-5 years of performance marketing experience in an agency or in-house environment
  • Hands-on expertise with Google Ads and Meta Ads
  • Experience with TikTok Ads
  • Understanding of CAC, contribution margin, and attribution models
  • Proficiency with Google Analytics 4 and Google Sheets or Excel
  • Curiosity about AI and process automation, with experience or strong interest in applying modern technology to workflows
  • Ability to manage complex, multi-market campaigns and cross-functional teams
  • Proficient Czech language skills
  • Advanced or fluent English language skills
  • Knowledge of Slovak, Polish, or Hungarian
  • Proactive ownership and accountability for driving initiatives to completion
  • Ability to make autonomous decisions and solve problems in dynamic environments
  • High quality standards and attention to detail
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The Company
HQ: Vienna
425 Employees
Year Founded: 2016

What We Do

waterdrop® is a beverage company focused on making hydration simple, healthier, and more sustainable. It develops sugar-free Microdrink cubes made from real fruit and plant extracts, which dissolve in still or sparkling water, providing an alternative to conventional single-use plastic bottles. The company sells its products online, through waterdrop® stores, and via retail partners, while promoting reduced plastic use and everyday hydration.

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