Performance Director, IL

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
 

About the role:

1. Outlook Creation and Plan Delivery

•Drive delivery of category financial targets and executional performance across IL in partnership with distributor GM

•Act as the market performance owner, ensuring clear accountability for KPIs, tracking progress, and course-correcting to deliver against plan

•Identify and execute state-specific growth opportunities informed by field insights and market trends

•Develop and deliver execution and depletion strategies with cross-functional teams and distributor partners

•Achieve market share growth across Strategic Accounts and Independent channels through disciplined KPI ownership

2. Distributor Management

•Strengthen distributor performance by building high-impact relationships

•Optimize route-to-market (RTM) strategies with distributor partners

•Drive delivery of executional performance in partnership with distributor GMs

3. People Management

•Lead and oversee the Performance Manager, providing clear direction, KPI ownership, and ongoing coaching to ensure delivery against plans

•Foster a high-performance culture through structured performance tracking, accountability, and continuous feedback

•Collaborate closely with cross-functional teams (e.g., Commercial, Marketing, Finance) and distributor stakeholders to align priorities and ensure effective execution of market strategies

KPIs

•DNSV

•Volume

•Market Share

•Execution Standards

•Ensures delivery of PM KPIs

Key Stakeholders

Internal:

•VP Performance

•CAD

•CD

•Supply

•RGM

•Finance

External:

•Distributor: GM, Channel VPs
 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Recruitment Scam Warning  

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

Salary Range:

Minimum Salary:

Maximum Salary:

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.