Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next RoleAs an AppLovin Performance Designer, you will sit at the intersection of creative, engineering, and performance marketing—owning the production of high-impact, interactive ad creatives that materially lift CTR and downstream conversion.
You’ll work closely with Performance Marketing, Growth Strategists, and Creative Strategy to design MOF/BOF AppLovin creatives, HTML end cards, and interactive statics that outperform traditional formats.
This role is ideal for a designer who thrives in experimentation, understands performance data, and wants to push beyond “static ads” into interactive, conversion-driven creative systems. You’ll sit alongside the existing Performance Designer (who owns Meta/social statics, landing pages, and CRO), sharing creative strategists, asset libraries, and learnings across channels.
What You’ll doAppLovin Performance Creative ProductionDesign MOF and BOF creatives optimized specifically for AppLovin placements and inventory
Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats
Translate creative briefs into high-performing ad executions with speed and consistency
Ensure compliance with AppLovin creative specifications (e.g. endcard dimensions, 5MB HTML file size limits, MRAID v2.0, single-file packaging with no external resources)
Build HTML-based interactive creatives that significantly outperform static CTR benchmarks
Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions)
Develop landing-page-style and end-card-style HTML units for AppLovin environments
Reference and reverse-engineer top performers from AppLovin’s interactive pages library (Health & Wellness, Home & Furniture verticals) to inform creative direction
Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
Collaborate with Growth and Media teams to prioritize winners and scale formats
Design high-quality statics, animated GIFs, and short looping videos for AppLovin
Create product unboxing, product demo, testimonial-style, and landing-style creatives
Embed video or GIF elements seamlessly into HTML ad units
Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
Use AI to generate variations, backgrounds, compositions, and visual treatments
Continuously evolve creative workflows using custom or multi-tool AI stacks
Maneuver is an OKRs, KPIs & data-driven company, we are not Mad Men (Well, not all), but Math Men. As a result, multiple metrics will constitute the basis of your performance and success within this role and the company:
Key Objective #1: Increase AppLovin Creative Performance
CTR lift vs static baselines
Engagement rate and interaction completion rate on HTML creatives
Volume of AppLovin-ready assets shipped per week
Key Objective #2: Scale Winning Creative Systems
Number of scalable HTML templates and repeatable interactive formats built
Speed from brief to launch for new creative concepts
Reduction in creative fatigue through format and interaction diversity
Key Objective #3: Creative Quality & Execution Excellence
QA pass rate for HTML creatives across AppLovin environments
Stakeholder satisfaction (Performance, Growth, Creative Strategy)
Consistency in brand, product clarity, and conversion-focused design
Proven experience designing MOF/BOF performance creatives, ideally for AppLovin or similar networks
Strong HTML creative build capability, with examples of interactive ad units or end cards
Ability to turn static designs into high-CTR interactive experiences
Solid foundation in static image design, GIFs, and short-form video edits
Experience creating landing-page-style, product demo, unboxing, and testimonial creatives
Proficiency with AI design tools, including Nano Banana Pro
Bonus: Experience using AppLovin’s End Card (EC) Builder or equivalent HTML preview tools
Bonus: Advanced AI workflows using multiple tools or custom automation
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What We Do
MANEUVER is one of Singapore’s fastest growing companies. We build, operate and scale hyper-growth health and wellness e-commerce brands. Our goal is to elevate quality of life with functional supplements. We aim to be a dominant force and make a dent in this industry in the coming years by disrupting the traditional ways health and wellness brands are built. We also plan to invest and offer advisory and consulting services in the space in the future to help other brands grow. In 2018 we started and bootstrapped a health e-commerce brand from zero and grew it to an annual revenue of over $100 million in just the first 4 years – more than doubling revenue every year. We have continued to grow at a rapid pace. In 2023, The Straits Times and Statista ranked us as 4th among the Singapore's fastest growing companies and The Financial Times ranked us 12th among the Asia Pacific's High Growth Companies. Maneuver is featured on Techinasia "Bootstrapped and profitable: Singapore’s 9-figure D2C secret" in July 2023
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