Performance Creative Lead

Posted 4 Days Ago
Be an Early Applicant
Lehi, UT, USA
In-Office
Senior level
Information Technology • Logistics • Real Estate
The Role
Lead end-to-end paid creative for performance marketing: mine insights, build persona messaging, write direct-response copy, run creative production and UGC pipelines, collaborate with media buyer, operate testing roadmaps, and measure/optimize creative performance using AI tools.
Summary Generated by Built In

At Neighbor, we’re building the largest hyperlocal storage and parking marketplace in the world. We’ve raised over $75 million from top-tier investors including Andreessen Horowitz and the CEOs of DoorDash, StockX, and Uber. Our marketplace operates in all 50 states, and we’re just getting started!

About the Role

Neighbor is looking for a talented, high-agency person to own and accelerate our paid creative engine. The mission is to make our ad creatives the best-performing asset in our growth stack. 

Paid social lives or dies on ad creative. You’ll own the ad creatives end to end: from the first customer insight, through concept, brief, and production, to delivery and the performance readout that starts the next cycle.

This is a true ownership role reporting into our Creative Director. You’ll sit next to our paid social media buyer and direct the work of our designers and video editors. The role is equal parts creative strategy (personas, hooks, messaging frameworks, testing roadmaps) and production ops (briefs, timelines, feedback loops, shipped assets) with full accountability for performance.

Primary Responsibilities

  • Mine customer research, reviews, CX feedback, and ad performance data for the insights that become winning concepts.
  • Build persona-based messaging for both sides of our marketplace (hosts and renters), and write direct-response copy yourself: hooks, video scripts, captions, and headlines.
  • Create briefs rooted in a hypothesis and a success metric, and direct designers, editors, and UGC creators from kickoff through delivery.
  • Own the production pipeline end to end: prioritization, timelines, handoffs, QA, and enough weekly creative volume to feed the account without starving quality.
  • Build and run a UGC pipeline: source creators, conduct customer interviews, and extract the language, stories, and moments that become winning creative.
  • Run the creative testing roadmap (every ad in-market is a hypothesis) and publish learning recaps the whole team acts on.
  • Partner daily with the media buyer on what’s winning, what’s fatiguing, and what launches next.
  • Own performance metrics including hook rate, hold rate, CTR, and the ROAS  of new creative
  • Create a library of learnings: what hooks, angles, and formats work for each persona - that compounds and gets better over time
  • Use AI tools across the workflow: research, scripting, static and video generation, and asset organization.

Qualifications

    Required
  • 5+ years of experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency, ideally with Meta as a primary channel.
  • Proof of breakthrough work. You can walk us through specific campaigns or accounts you've grown, with the numbers, creative, and story to back it up.
  • Strong direct-response copywriting; fluent in paid social and creative analytics.
  • Track record of running a creative production pipeline (briefs, creators, editors, deadlines) that ships a high volume of deliverables on time.
  • Comfortable being measured on output performance, not effort.
  • Ability to prioritize ruthlessly and stay organized across multiple concepts at different stages of production.
  • Nice to haves
  • Hands-on editing or design skills (CapCut, Premiere, Figma, or similar).
  • UGC creator sourcing and management experience.
  • AI-native production workflows and a grounding in consumer psychology or direct-response classics.

Benefits

  • Stock options
  • Medical, dental, and vision insurance
  • Generous PTO
  • 11 paid company holidays
  • 401(k) plan
  • Infant care leave
  • On-site gym/showers open 24/7

How to Apply

    Click the "Apply for this job" link in the posting.

  • Be sure to add a link to your portfolio in the "other website" field on the application.
  • We want to see your actual work, especially the stuff that broke through and drove real results.

    Pick the pieces you're proudest of and come ready to talk through both sides: what made them land creatively and what they returned in performance.

About Neighbor:
Neighbor is the largest and most comprehensive marketplace for self storage and parking, with listings in almost every U.S. city. From storage facilities to neighborhood garages, driveways, and RV spots, Neighbor brings every option together in one simple search. Come help us disrupt the $500 billion storage and parking industry! This is a unique opportunity to join a fast-growing, VC-backed tech startup. You will be part of a an extremely talented, hardworking and passionate team committed to changing the world one neighbor at a time.
 
Neighbor is an equal opportunity employer and is committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at [email protected]. Check out our careers page to get to know us better as you think about your next step at Neighbor!

Skills Required

  • 5+ years experience in performance creative, creative strategy, or growth marketing at a DTC brand, marketplace, or agency (ideally with Meta as a primary channel).
  • Proven breakthrough work with specific campaigns or accounts, including numbers, creative, and results.
  • Strong direct-response copywriting and fluency in paid social and creative analytics.
  • Track record running a creative production pipeline (briefs, creators, editors, deadlines) delivering high volume on time.
  • Comfortable being measured on output performance (ROAS, CTR, hook/hold rates), not effort.
  • Ability to prioritize ruthlessly and stay organized across multiple concepts and production stages.
  • Hands-on editing or design skills (CapCut, Premiere, Figma, or similar).
  • UGC creator sourcing and management experience.
  • Experience with AI-native production workflows and grounding in consumer psychology or direct-response classics.
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The Company
HQ: Winston-Salem, NC
83 Employees
Year Founded: 2017

What We Do

Neighbor is a peer-to-peer storage company that connects people with unused space to people in need of storage. Through Neighbor, homeowners turn their garages, basements, RV pads, etc. into extra monthly income and renters are given a flexible and affordable storage alternative. Demand for self storage has never been higher in the USA and supply is limited, which means high prices and inflexible contract agreements.

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