Performance Copywriter

Reposted 11 Days Ago
Be an Early Applicant
Victoria
Senior level
Edtech • Software
The Role
The Performance Copywriter will create high-impact content for marketing campaigns, optimize for SEO, and collaborate with teams to enhance messaging.
Summary Generated by Built In

The Opportunity

At OES, we’re on a mission to be the world’s most impactful enabler of education. We partner with leading universities and institutions to deliver transformative learning experiences, and we’re looking for a Performance Copywriter who is as passionate about education and storytelling as we are.

As our new Performance Copywriter, you’ll be the creative force behind high-impact, performance-driven content that speaks directly to prospective students. From scroll-stopping social ads to compelling course pages and engaging video scripts, you’ll craft copy that drives action across the full marketing funnel.

You’ll collaborate with a talented team of marketers, creatives, and strategists to bring our partner brands to life, tailoring messaging to diverse audiences and continuously optimising for performance.

What You’ll Do

  • Write persuasive, conversion-focused copy for paid media, email, landing pages, brochures, and more.
  • Translate strategy and personas into messaging that resonates at every stage of the student journey.
  • Optimise long-form content for marketing impact and SEO.
  • Test, learn, and refine copy based on performance data.
  • Transform complex information around career & learning outcomes, entry requirements and other course details into easy-to-digest copy.
  • Build frameworks and documents to efficiently roll out copy updates at scale, across many products/programs.
  • Use AI tools to scale content creation without sacrificing quality.
  • Align messaging with visual creative for maximum impact.
  • Stay ahead of trends and ensure our messaging stands out in a competitive market.

What Success Looks Like

  • Your copy consistently drives clicks, conversions, and engagement.
  • Messaging is sharp, differentiated, and aligned with brand and audience needs.
  • You’re a trusted partner across the business, known for your strategic thinking and creative flair.

About You

  • 5+ years’ experience in copywriting, content marketing, or advertising.
  • Proven ability to write for performance, especially across paid search, social, and digital.
  • A strong grasp of SEO, lifecycle marketing, and audience segmentation.
  • Experience using AI tools to enhance content creation.
  • A collaborative spirit and a passion for education.
  • Bonus points for experience in education, regulated industries, or multi-brand environments.

About OES
OES is a vibrant, values-led organisation passionate about enhancing lives through education. We partner with universities, training institutes and professional bodies worldwide to deliver immersive and engaging learning experiences. Our people are empowered to impact every day through innovation, teamwork and a shared commitment to excellence.

What’s in it for you?

We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from: 

  • Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
  • Professional development and mentoring
  • OES Culture Club and events calendar
  • Health and wellbeing activities
  • Annual flu vaccinations
  • Paid parental leave
  • Purchased leave
  • Study assistance and leave for eligible employees
  • Mental health support resources and Employee assistance program (EAP)
  • Income protection insurance
  • Corporate health insurance

Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.

Ready to make an impact?

Please apply now with your updated CV. 

We value and celebrate diversity and are committed to fostering an inclusive workplace for all. We strongly encourage applications from First Nations peoples, people from culturally and linguistically diverse backgrounds, individuals with disabilities, and members of the LGBTQIA+ community. If you require adjustments during the recruitment process, please let us know - we’re here to support you.

Top Skills

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The Company
HQ: Cremorne, Victoria
653 Employees

What We Do

Online Education Services (OES) was established to challenge and advance the online education industry, providing a new student-centric approach to adult education. Through partnerships with highly regarded Australian education providers, OES provides the expertise to create engaging online learning experiences for students who are not catered for by traditional campus-based offerings. In 2018, OES expanded its services and opened its first office in London, United Kingdom.

Guided by the analysis of student data, OES continues to innovate the online education experience with its dedicated specialist services in online course design, student support and administration.

For four years running (2014/15/16/17), OES has been named a Best Employer by Aon Hewitt. In 2017, OES was awarded the prestigious 2017 ‘Best of the Best’ award, having excelled at delivering an exceptionally positive workplace experience for employees. In 2015 OES topped the BRW Fast Starters list. The BRW Fast Starters list ranks Australia’s fastest growing, public and private, small and medium start-up businesses.

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