Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is seeking a Performance Content Writer to create compelling, conversion-driven content across both the Xometry and Thomas brands. This role focuses on crafting short-form copy that drives measurable results across paid media, email marketing, video, and other performance marketing channels.
Reporting to the Director of Content, you’ll work closely with marketers, designers, and product managers to bring campaign strategies to life through sharp, persuasive content tailored to engineers, procurement professionals, and manufacturing leaders.
Key Responsibilities:- Write performance-optimized content across both brands, including:
- Marketing and lifecycle emails, including welcome series, engagement workflows, and promotional copy
- Paid search ads (Google, Bing)
- Video scripts for YouTube, paid social, and product explainers
- Display and social ad copy
- Landing page copy
- Collaborate cross-functionally with Product, Content, Lifecycle Marketing, and others to align messaging with campaign goals and brand voice
- Use performance data and testing insights to refine content for higher engagement and conversion
- Contribute to campaign brainstorms and messaging strategy with a creative, test-and-learn mindset
- Maintain a deep understanding of target audiences across both Xometry and Thomas platforms
- 4+ years of experience writing for performance marketing or growth-focused content roles
- Proven track record of crafting high-converting copy for digital channels
- Strong understanding of how paid media platforms work (Google Ads, Meta, LinkedIn, etc.)
- Familiarity with performance KPIs (CTR, CVR, open rate, ROAS, etc.) and how content drives them
- Comfort and proficiency with Hubspot or similar CRM platform, A/B testing, and AI tools
- Demonstrated project management and organizational skills
- Excellent grammar, editing, and messaging skills in a B2B context
- Bonus: Experience in manufacturing, engineering, or industrial sectors
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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
Top Skills
What We Do
Xometry is the leading AI-enabled marketplace for on-demand manufacturing, transforming one of the largest industries in the world. With its proprietary technology, Xometry creates a marketplace that enables designers and engineers to rapidly source high-quality on-demand manufactured parts and assemblies. Xometry's innovative platform also empowers sellers of manufacturing services across the nation to grow their businesses. Xometry’s buyers range from self-funded startups to Fortune 100 companies.
