Performance Analyst

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

About Cho Tot

Established in 2012, Chotot.com is the first re-commerce platform in Vietnam pioneering classified 4.0 with more than 1 billion page views every month. On average, 9 out of 10 Vietnamese people are aware of Cho Tot when asking about selling and buying in any category. With the motto “Muốn Là Có” (“A Way to Your Wants”), we leverage technology to build a simple, efficient, and reliable platform that meets all the wants and needs in all stages of your life. There are more than 60 categories on Chotot.com, meaning whether you are looking for a house, a car, a job, a pet, or a piece of vegetable, you can find them on our site. Whether you are passing things you once loved or giving them to people in need, we are here to assist.

At Cho Tot, you will be part of our young and dynamic team in a fast-moving and fun-loving environment. You will receive opportunities to reach all the potentials you can think of in your career ladder. Cho Tot provides a competitive salary and full benefits. More importantly, we are a family within the company to support each other to learn, grow and immerse in new experiences every day. Every member of our family will be there with you on your path of passion to deliver the best online classified site to serve Vietnamese people. Being part of a bigger global organization, at Cho Tot you will also be given opportunities to collaborate with global distributed teams across the world to tackle and provide solutions for some of the most challenging problems in the emerging internet business space. Since 2019, Cho Tot is part of Carousell.

Chợ Tốt is Vietnam's leading online classifieds platform, connecting millions of buyers and sellers across various categories. At Chợ Tốt, data is at the heart of how we understand our users and build impactful products. We are committed to innovation, data-driven decisions, and creating seamless user experiences. 

As a Performance Analyst, you will work closely with Growth, Marketing, and Product teams to analyze performance, measure the impact of campaigns and product changes, and support data-driven decision-making. 

If you want to turn your data passion into a massive product impact for a 10M+ user base monthly, this role is for you.

Key Responsibilities

1. Performance & Growth Analytics

• Analyze and optimize performance across acquisition, retention, engagement, monetization, and marketplace efficiency, using data to identify key drivers of growth and inefficiencies.
• Develop a holistic understanding of marketing and growth activities across channels and initiatives, connecting performance signals to make clear recommendations on prioritization, de-prioritization, and resource and budget allocation.
• Define, track, and own core performance metrics, and apply cohort analysis to understand how these metrics evolve across user segments over time.
• Apply growth accounting and distribution-level analysis to decompose growth into New, Retained, Expansion, Churned, and Resurrected components, and assess the depth and scalability of product-market fit.
• Translate analytical insights into data-informed recommendations for product strategy, go-to-market focus, and investment prioritization.
• Build scalable dashboards and reporting frameworks to support executive and cross-functional decision-making.

2. Experimentation & Impact Measurement

• Design, analyze, and interpret A/B tests and controlled experiments to evaluate campaigns, product features, and growth initiatives, with a focus on measuring true incremental impact rather than relying solely on aggregate metrics. 
• Apply counterfactual reasoning to assess what would have happened without an intervention, and use uplift or incremental response analysis to identify which users are most likely to benefit from specific treatments. 
• Support data-driven targeting and personalization strategies to maximize ROI while minimizing waste and negative user impact.

• 3+ years of experience in performance analytics, product analytics, business intelligence, or data analytics in a tech, e-commerce, or marketplace environment.
• Strong growth sense, user experience, and business impact.
• Having experience in digital marketing is a plus.
• High ownership mindset, curious & connect-the-dot mindset, proactive, and detail-oriented; comfortable going beyond surface-level insights.
• Ability to build compelling visualizations and analytical narratives.
• Strong proficiency in Excel, SQL (preferably BigQuery) and Python (pandas, numpy, scikit-learn, statsmodels).

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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