Perfomance Marketing Manager

Posted Yesterday
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Hiring Remotely in Ukraine
Remote
Junior
Healthtech • Software
The Role
Manage and optimize paid user acquisition campaigns on Meta and Google Ads. Design and run experiments on creatives and audiences, analyze campaign performance, collaborate with product and analytics to assess traffic quality, research competitors and new channels, and iterate to improve KPIs.
Summary Generated by Built In
About Mindly


Mindly is an international product company — a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our goal is to help people live healthy, happy, and fulfilling lives. We are growing extremely fast and are already profitable! This puts our company in the top 1% of the fastest-growing profitable tech companies in the world! You can read more about us in this article.

Mindly is a fast-growing international product company transforming the Mental Health and Wellness space worldwide. We’re building a team where everyone has ownership, contributes to key decisions, and directly impacts the product’s growth.

We're looking for a Perfomance Marketing Manager to help us expand our product globally.

 
Why is this interesting?
  • Join a fast-growing, #1 product in its niche

  • High level of ownership and autonomy

  • Fast experimentation environment — ideas move quickly from concept to launch

 
Your responsibilities:

You'll play a key role in shaping how Mindly acquires users across Meta and Google Ads, with a high level of autonomy and close collaboration with the Marketing team.

  • Launch, manage, and optimize advertising campaigns in Meta and Google Ads

  • Generate hypothesis and test creatives, audiences and building strategies

  • Conduct detailed analysis of marketing campaigns and implement solutions to improve their performance

  • Collaborate with the product and analytics teams to evaluate traffic quality and the impact of marketing activities on product metrics

  • Research competitors and market trends, and test new traffic channels

 
Your skills:
  • 1+ years of experience in perfomance marketing

  • Proactiveness, autonomy and readiness to take ownership for this area

  • Hands-on experience with Google Ads, Meta or TikTok

  • Understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, hook rate)

  • Analytical mindset and a passion for working with data

  • Confident using AI tools to automate your workflow

 
How we get things done?

Remote-first, but ideally, you should be in the CET or EET time zone

 
How do we unwind?

We offer our team 20 days of paid vacation (we’re flexible with days off :))

 
What do we offer?
  • A fast-growing product company where you are a key part of our success

  • Competitive salary

  • Therapy on Mindly

  • A strong team of A-players

 
Candidate journey:
  • Screening interview with Recruiter

  • Interview with CMO

  • Final Interview with co-founders

  • Offer 🎉

     
Our values:
  • Honesty and transparency: always tell the truth, no matter what it is

  • Empathy and understanding: treat others the way you want to be treated

Skills Required

  • 1+ years of experience in performance marketing
  • Hands-on experience with Google Ads, Meta or TikTok
  • Understanding of key performance marketing metrics (CPM, CPC, CTR, ROAS, hook rate)
  • Analytical mindset and passion for working with data
  • Confident using AI tools to automate your workflow
  • Proactiveness, autonomy and readiness to take ownership
  • Located in or able to work CET or EET time zones
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The Company
HQ: Tallinn, Harju County
103 Employees
Year Founded: 2022

What We Do

Mindly is an international product company – a marketplace for psychologists and their clients. We have over 1,000,000 clients in more than 40 countries worldwide, with a primary focus on Tier-1 markets. Mindly is one of the fastest-growing companies in the HealthTech sector globally. Our mission is to help people live healthy, happy, and fulfilling lives. At the end of 2023, Mindly raised $2 million in investments from the leading European fund, Inovo VC. We are growing at an extraordinary pace and are already profitable! This places our company in the top 1% of the fastest-growing profitable tech companies in the world!

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