People Business Partner – AI Transformation - 2 Year FTC

At Frasers Group, we’re rethinking retail and the people strategies that power it. Through digital innovation, data, and standout store experiences, we serve consumers with the world’s best sports, premium and luxury brands across the globe.

Home to brands including Sports Direct, FLANNELS, USC, Frasers and GAME, we are building a dynamic, fast‑moving ecosystem where performance, innovation and scale go hand in hand and where our people are central to how we win.

Why join us?

Our vision
To build the world’s most admired and compelling brand ecosystem, powered by brilliant people, progressive thinking, and intelligent use of technology.

Our purpose
To elevate the lives of the many, giving access to the world’s best brands, experiences and careers.

Our culture
At Frasers Group, we fear less and do more. We operate at pace, set high standards, and back our people to think boldly and act decisively. Ours is a high‑performance culture underpinned by trust, support and continuous development.

The potential to accelerate your career here is significant. The experience is challenging, stretching and genuinely rewarding.

Our Values

To thrive at Frasers Group, you’ll live and breathe our values:

• Think without limits
  Think big, think fast, think fearlessly — using insight, data and technology to move us forward.

• Own it and back yourself
  Take accountability, make decisions, and deliver outcomes that matter.

• Be relevant
  Stay meaningful to our people, our partners and the planet, today and tomorrow.

We’re looking for a People Business Partner to support the business on a 2 year FTC as it transitions to an AI‑enabled operating model. This role focuses on ensuring the organisation is structured, skilled and supported to deliver AI‑led change effectively.

You’ll partner with senior leaders, specialist AI enablement teams and People centres of expertise to translate AI programmes into clear people outcomes — covering organisation design, workforce planning, learning and change management.

Key Focus Areas

• Partnering with leaders on AI‑driven transformation and operating model change
• Organisation design and role evolution aligned to automation and AI initiatives
• Workforce planning and capability mapping for future‑ready teams
• Enabling learning and leadership capability to support AI adoption
• Leading and supporting change to drive engagement and sustainable adoption

• Experienced People Business Partner with strong change and transformation experience
• Proven background in organisation design, workforce planning and change management
• Comfortable supporting technology‑enabled or digital transformation
• Commercial, pragmatic and able to operate in ambiguity
• CIPD qualified (or equivalent experience)

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant. 

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link below to find out more.   

Employee Welfare 

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.