Parts Marketing Specialist

Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Cole Engineering Center Podium, Warren MI three times per week, at minimum or other frequency dictated by the business.
Relocation: This job is not eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
As a key member of the Aftersales Marketing team, the Parts Marketing Specialist has a unique and diverse role within the team contributing to several key marketing strategies for GM Genuine Parts/ACDelco. The successful candidate will work closely with internal counterparts and agency partners to help ensure a clear vision, with consistent and impactful execution of marketing activities with measurable results. This role is essential in supporting GM Customer Care and Aftersales business objectives for driving parts revenue and market share. You will be asked to drive innovation and push boundaries to market GM Genuine Parts/ACDelco to both B2B and B2C target markets.
What You'll Do:

• Launch Excellence/Go to Market: In partnership with Promotions Lead, you will execute the marketing launch of retail and ecommerce, including creative approvals as primary client, interfacing heavily with cross functional team
• Social Channel Management: manage GM Geniune Parts/ACDelco social channels (Meta, Instagram), including engagement with social COE and facilitation of global best practice sharing with your counterparts around the world
• Contact Center Interface: engage as business lead with contact center operations team, ensuring a brand aligned experience
• Customer Facilitator: strengthen relationships with advisory board members through facilitation of Marketing/Ecommerce forums

Required Core Competencies:

• A forward-looking mindset
• Customer centric (b2b and b2c)
• Ability to think strategically through complex challenges
• Deliver results in an ambiguous environment
• Strong attention to detail and follow through
• Excellent collaborator
• Inquisitive, strong research and presentation skills
• Self starter, proactive, composed under pressure
• Willingness to take our unique, special projects as they arise

Additional Description
Your Skills and Abilities (Required Qualifications):

• Minimum of 1-3 years marketing experience
• Successful demonstration of managing multiple projects/deadlines
• Ability to present a compelling story that will enable swift decision making
• Exceptional Organizational Skills and the ability to work cross funcitionally

What Will Give You a Competitive Edge (Preferred):

• Bachelor's degree in marketing
• Knowledge of GM structures and processes
• Automotive, aftersales/parts experience
• Social channel management experience preferred

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