Lead Generation:
- Drive individual goals for lead generation from prospective practices by leveraging and strengthening relationships with assigned external partners and internal partners.
Partnership Planning:
- Develop, manage, and communicate comprehensive partnership plans for assigned partners, ensuring their successful execution.
Marketing Execution:
- Manage the end-to-end execution of marketing tactics aligned with defined partnership strategies, including tradeshows, campaigns, communications, content, events, and briefing materials.
Partnership Operations:
- Independently oversee the maintenance and tracking of partnership-related activities, including CRM data, budget activities, contracts, and statements of work (SOWs). Any additional partnership needs as provided by partnership leaders.
Research, Analysis, and Reporting:
- Conduct online and market research to evaluate current and potential partners (e.g., PCPs, CHCs, national organizations) within assigned territories. Analyze partnership performance using critical thinking and specialized knowledge to make recommendations for future initiatives or additional contractual tactics. Create, manage, and communicate partnership performance data and insights for assigned partners, ensuring alignment with strategic goals.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Communications, Public Health, Business, or a related degree
- 5+ years combined experience in any of the following: partner-based marketing, strategic partnership management, sales, marketing operations, event management, agency, or marketing analytics
- Experience cultivating state and national partnerships with not-for-profit medical associations.
- Flexibility to travel 2-4 days per month for retreats or conferences as needed
Preferred KSA's:
- Understanding of marketing tools, databases/database marketing and analysis, HubSpot, Google Suite, Monday.com, Excel, CRM (Salesforce preferred) and/or Marketing Automation (specifically, HubSpot)
- Proven ability to multitask, stay organized and communicate with advanced communication and writing skills
- Familiarity with primary care physicians including family physicians and internists and their member based organizations/associations or state medical societies, and an understanding of their current challenges and CME structure
- Demonstrated ability to work in a fast-paced, ever-changing environment
- Experience in EHR partner-based marketing roles
- Resourcefulness and intuition; ability to work independently with a strong attention to detail
- Tradeshow and Conference management or strategy experience
- Knowledge of Value Based Care
- Facile with data analyses, reporting
Physical Requirements:
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Able to sit/stand for periods of time, talk and communicate
- Able to walk, occasionally lift/carry at least 25 pounds whilst at conferences (carry booth equipment, flyers, swag, supplies)
- Able to stand for several hours at a time (eg. tradeshows and meetings)
- Ability to focus and stay on task in situations where it may be loud (eg conference exhibit halls)
- Ability to travel up to 25% across the year (approx. 2-4/days a month)
Top Skills
What We Do
Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care. Aledade’s data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships and integrated care solutions enable primary care organizations to succeed financially by keeping people healthy. Together with more than 1,900 practices and community health centers in 45 states and the District of Columbia, Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives. To learn more, visit www.aledade.com or follow on X (Twitter), Facebook or LinkedIn.
Why Work With Us
At Aledade, we’re all about doing good for patients, practices and society - which is why we’re so passionate about value-based care and the work we do every day. Because we’re working to benefit all of society, we believe the best way to do so is to utilize all of our team members and their unique experiences, interests, backgrounds and beliefs.
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