Partnerships Marketing Specialist

Posted Yesterday
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Charlotte, NC, USA
In-Office
Mid level
Digital Media • News + Entertainment
The Role
Develop partnership marketing materials, proposals, client presentations, case studies, and outbound sales strategies for branded media content. Coordinate cross-functional deliverables, maintain proposal status and financial details, research prospective clients, update marketing data, and support business development executives. The role requires strong writing, presentation, organization, communication, budgeting, and project-management skills in a fast-paced media environment.
Summary Generated by Built In

Partnerships Marketing Specialist

 

Overview

Hearst Media Production Group (HMPG) is seeking a Partnerships Marketing Specialist to support the development of revenue-generating partnership solutions.  This is a full-time role that will be responsible for developing multi-platform media sales materials and supporting the creation of partnership proposals for prospective partners including brands, non-profits, government organizations, and high-net-worth individuals. The ideal candidate has a passion for creating original, unscripted programming across YouTube, linear, streaming, and other digital channels and can effectively showcase the value of co-creating original, branded content in marketing materials.

 

This position reports to the Partnerships Marketing Manager and is in office four (4) days a week at our Hearst office located in Charlotte, NC.

 

Responsibilities

  • Responsible for creating and updating sales materials (e.g. sizzles, one-sheets, development slate, etc.) and interface with appropriate parties on all deliverables

  • Support Manager in the development and strategy of partnership proposals and client presentations, including but not limited to assistance in deck development, coordinating calls between internal stakeholders, and organization of all supporting materials (e.g., budgets, loglines, etc.)

  • Maintain weekly status report of partnership proposals and corresponding economics

  • Serve as a liaison with Research and Digital teams to regularly update key data used in case studies, marketing materials, prospecting, etc.

  • Identify and research areas of opportunity / prospective clients to support sales cycle

  • Develop and implement outbound sales marketing strategy to support Business Development executives in ongoing communication efforts to keep HMPG top of mind

 

Qualifications

  • 3+ years of relevant marketing experience

  • Digital / social agency or media company experience preferred

  • Clear and effective written and verbal communication skills and the comfort to interact with internal stakeholders across multiple levels and departments

  • The ability to thrive in a fast-paced environment, handle multiple projects simultaneously, and meet deadlines in a cross functional, collaborative working environment

  • Passion for creative writing, and comfort with translating written ideas into sales materials with clean, compelling design

  • Excellent attention to detail, particularly related to project budgets and economics

  • Working knowledge of PowerPoint and Excel a must, expert knowledge a plus
  • Receptive to learning new tools/software that support the sales process (e.g., Winmo, Monday.com, Salesforce, etc.)

 

Education

  • Related experience and/or training considered as well as a combination of education and experience

  • HMPG is a proud supporter of military veterans. Related military training and experience will be considered

 

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

 

Benefits

Hearst Television's benefit programs are modern, flexible and designed to focus on you. As a Hearst Television employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision

  • 401(k) matching

  • Emotional Wellness Support

  • Paid Time Off

  • Paid Parental Leave

  • LGBTQ+ Health Services

  • Additional benefits to meet your and your family's needs

 

About Company

Hearst Media Production Group (HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services. HMPG produces hundreds of hours of Emmy® Award-winning programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in 100 countries. Its popular weekly educational/informational (E/I) programming blocks air weekends nationwide including “Weekend Adventure,” on ABC stations; “CBS WKND,” on the CBS Network; “The More You Know,” on the NBC Network; “One Magnificent Morning,” on the CW Network; “Mi Telemundo” on the Telemundo Network and “Go Time” on independent stations. HMPG also produces and/or distributes a diverse slate of other programming and content including the company’s dedicated FAST channels Xplore, The Jack Hanna Channel, Rovr Pets, and Lucky Dog Channel, available on some of the most popular smart TVs and streaming platforms. HMPG has offices in New York, Los Angeles, and Charlotte. HMPG is represented by United Talent Agency.

About UsHearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Skills Required

  • 3+ years of relevant marketing experience
  • Clear and effective written and verbal communication skills
  • Ability to interact with internal stakeholders across multiple levels and departments
  • Ability to manage multiple projects and meet deadlines in a cross-functional environment
  • Creative writing skills and ability to translate ideas into compelling sales materials
  • Excellent attention to detail, particularly regarding project budgets and economics
  • Working knowledge of PowerPoint and Excel
  • Digital or social agency or media company experience
  • Expert knowledge of PowerPoint and Excel
  • Willingness to learn new sales-process tools and software

Hearst Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
  • Retirement Support Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
  • Leave & Time Off Breadth Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.

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The Company
HQ: New York, NY
3,010 Employees
Year Founded: 1887

What We Do

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.

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