WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Join our team, and help us shape the future of anime!
About the Role
Crunchyroll is looking for an individual contributor senior manager to lead third-party distribution partnership marketing in APAC (with a focus on India and Southeast Asia). You will work with multiple teams and external partners to support partnership marketing programs for SVOD subscriber growth and performance, expand awareness, and increase regional revenue.
- Oversee all Partnership Marketing programs in APAC focusing on SVOD earned media and working with high-profile brands such as Google, Amazon, detikcom, Globe, and many others
- Independently lead partnership marketing strategy and operations end-to-end, including legal and creative approvals
- Monitor and evaluate distribution partners’ marketing performance in the region and identify ways to improve and make it more efficient
- Build business cases, projections, and metrics for programs in the region and evaluate distribution partners' proposals from a marketing perspective, measuring return on investment, level of effort, strategic and financial impact, and prioritizing them
- Oversee the management of local partners requests and the operations of partnership marketing projects initiated by Crunchyroll, which includes reporting, creative briefing and requests, approvals management, title selection process, contract and invoice management, asset management, project management, and similar activities
- Develop frameworks to ensure processes are followed in the region and shared between regional and HQ teams within the context of Partnership Marketing, promoting knowledge, best practices, standardization, and learning sharing between teams
As Senior Manager, Partnership Marketing – APAC you will report to the Director, GTM & Partnership Marketing, EMEA.
We are considering applicants for our Mumbai location.
About You
We get excited about candidates, like you, because you bring...
- 8+ years of work experience focused on marketing, program, and performance management in a global or international organization in the entertainment, tech, media, or video game spaces
- Experience translating a global vision into regional programs.
- Knowledge of the contemporary business, marketing, media, pop culture, OTT, and telco landscapes in APAC
- Experience leading complex, multifaceted deals and partnerships from a marketing performance perspective
- Experience managing external partners, agencies, vendors, and contractors
- Prior success in working in a matrixed and globally distributed organization with peers and partners in different time zones and locations across the world, with multiple cultures and backgrounds
- Willing to travel domestically and internationally
- Fluency in English is required; additional local languages are a significant plus
- Anime knowledge is a significant plus
About the Team
Both domestic and ever-expanding international efforts fuel Crunchyroll's growth. The GTM & Partnership Marketing team works with global regions to support and bring to life Crunchyroll’s Strategy & Planning’s vision, goals, and priorities. The team also works to support app distribution, channel, and partnerships from a Marketing perspective to delight and super-serve anime fans, expanding our footprint and brand awareness while making Crunchyroll synonymous with anime worldwide.
We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value
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Courage. We believe that when we overcome fear, we enable our best selves.
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Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
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Service. We serve our community with humility, enabling joy and belonging for others.
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Kaizen. We have a growth mindset committed to constant forward progress.
Our commitment to diversity and inclusion
Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.
Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs
Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf
Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com email account.
What the Team is Saying
What We Do
Crunchyroll is the world’s largest destination for anime and manga focused on creating 360° experiences — from video to merchandise, events, and gaming — for fans to connect through the content they love.
Why Work With Us
The quality of our company is a direct result of the quality of our people, so we take the process and art of hiring very seriously. Every position we recruit against is an opportunity for us to enhance and directly impact our culture and climate, and it is a reflection of the values we uphold.
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Crunchyroll Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Two in-person days per week. Tuesdays and Thursdays are the company-wide days for ALL team members to be in the office, and individuals may choose to come in more if the please.
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