Partnership Marketing Assistant Manager

Posted 20 Days Ago
Be an Early Applicant
Tokyo
5-7 Years Experience
Other
The Role
Develop and execute marketing strategies to promote the company's intellectual property portfolio, primarily focusing on anime. Establish partnerships with key players in the anime industry, manage partner relationships, and collaborate with internal teams to align goals.
Summary Generated by Built In

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We're industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. 

  • We are seeking an experienced Partnership Marketing Assistant Manager to join our team. The Partnership Marketing Assistant Manager will be responsible for developing and executing marketing strategies to promote our company's intellectual property portfolio, with a focus on anime. 
  • The ideal candidate will have a strong background in partnership marketing and experience in the anime industry.

Job Description

  • Develop and execute marketing strategies to promote our company's intellectual property portfolio, with a focus on anime
  • Identify and establish partnerships with key players in the anime industry, including publishers, distributors, and streaming platforms
  • Research/identify potential partners, negotiate and finalize deals in accordance with company’s contract guidelines and policies                                                                                                                                                                                                       
  • Collaborate with senior management and other marketing team/cross functions to align our internal goals with new and existing partner relationships
  • Developing and implementing strategic partnerships with other companies to promote products and services
  • Coordinating with internal departments to develop new products or services in response to customer demand
  • Manage relationships with external partners and serve as the primary point of contact for partnership marketing matters
  • Deliver a great experience to our partners when working with our organization - you will represent our brand and be our partners’ liaison internally
  • Forecast, measure, and report the results of various projects with partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships
  • Manage budgets and ensure campaigns are delivered on time and within budget

Requirement

  • 5 years of relevant experience in partnership marketing, ideally with a focus on the anime industry
  • Strong knowledge of the anime industry and key players
  • Experience with project management and managing multiple partner accounts at once
  • Experience working with large corporate brands on partnership campaigns
  • Experience in leading a team
  • Passionate about technology, fashion, lifestyle brands, and be part of a growing start-up team
  • Great problem-solving skills and interpersonal skills
  • Proficient in both verbal and written business-level English communication
  • Ability to work independently and as part of a team
The Company
HQ: Los Angeles, CA
340 Employees
On-site Workplace
Year Founded: 2011

What We Do

Nine years ago, CASETiFY saw a category that had been long ignored. Today, CASETiFY is the fastest growing global tech accessories brand, reaching 1 in 7 millenials. CASETiFY believes everyone has a well of untapped creative potential, waiting for the perfect canvas to explore. CASETiFY has become the publisher and platform for creativity and self-expression to connect individuals. We just happen to make quality cases. CASETiFY's mission is to empower self-expression in the spirit of originality. Key collaborations include Pharrell, Sarah Jessica Parker, Saint Laurent, Thom Browne, Clare V., and many more. Additionally, CASETiFY has partnered with key retail partners including Nordstrom, Anthropologie, Amazon, AT&T, The Iconic, Colette, Lane Crawford, and more. For more info on CASETiFY, visit our Website, Facebook and Instagram.

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