JOB DESCRIPTION:
About Abbott
- At Abbott, you’ll be part of a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
- Abbott has been present in Vietnam for 30 years, making a meaningful impact on public health through a wide range of science-based nutritional products, diagnostic tools, pharmaceuticals, and vascular access devices. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.
Are you a relationship builder with a passion for influencer marketing and strategic partnerships? Abbott is looking for a Partnership and Influencer Lead (O2O) to drive growth through innovative collaborations with influencers, communities, and commercial partners. This role is ideal for someone who thrives in a fast-paced environment and enjoys working at the intersection of marketing, sales, and social engagement.
📍 Location: Flemington Tower, 182 Le Dai Hanh, District 11, Ho Chi Minh City
📌 Reporting to: Marketing Innovation Manager
📄 Contract Type: 3rd Party
🕒 Working Time: Full-time
Influencer & Community Engagement
- Develop and execute influencer strategies across platforms (TikTok, Meta, YouTube, etc.)
- Build and maintain strong relationships with KOLs, KOCs, content creators, and community leaders
- Identify and engage new influencer talent and community admins aligned with our target audience
- Collaborate with internal teams to brief, negotiate, and close influencer campaigns
Strategic Partnerships
- Identify and establish win-win partnerships with brands, platforms, and organizations (e.g., Grab, MyKingdom, kindergartens, nursing homes)
- Co-create joint marketing initiatives to drive user acquisition, sales, and brand visibility
- Explore new partnership models that align with O2O business goals
Campaign Management & Optimization
- Lead end-to-end execution of influencer and partnership campaigns
- Monitor performance metrics and ROI, adjusting strategies as needed
- Collaborate with internal teams (Content, CRM, O2O Ops) to align on execution and performance acceleration
- Stay updated on industry trends and propose innovative improvements
- 5+ years of experience in influencer marketing or partnership development
- At least 1 year in a similar leadership role
- Bachelor’s degree in Business, Communications, or Public Relations
- Strong network in mom & baby communities or nutrition-related sectors is a plus
- Deep understanding of social media platforms and influencer ecosystems
- Proven ability to manage campaigns and build long-term relationships
- Self-starter with a can-do spirit and strong relationship-building skills
- Social-savvy and confident navigating all major platforms
- Excellent communication, negotiation, and multitasking abilities
- Creative, energetic, and results-oriented with a high sense of responsibility
- Comfortable working independently and cross-functionally
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:Marketing Support
DIVISION:ANI International Nutrition
LOCATION:Vietnam > Ho Chi Minh City > Flemington Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:Standard
TRAVEL:Yes, 10 % of the Time
MEDICAL SURVEILLANCE:Not Applicable
SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Abbott Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abbott and has not been reviewed or approved by Abbott.
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Healthcare Strength — Health coverage is frequently characterized as comprehensive and a standout element of the package, with medical, dental, vision, mental health support, wellness resources, and care coordination highlighted. Feedback suggests these offerings materially enhance total compensation beyond base pay.
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Retirement Support — Retirement programs feature strong 401(k)-style contributions and the Freedom 2 Save option that builds savings while employees pay down student loans. Feedback suggests these components are a core value driver of the overall package.
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Leave & Time Off Breadth — Time off provisions are portrayed as generous, encompassing vacation, holidays, and paid parental leave. Feedback suggests this breadth meaningfully boosts perceived total rewards.
Abbott Insights
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What We Do
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.
