Channel Sales Manager

Partner Sales Manager – North Europe (BNL, UKI & Nordics)

As Partner Sales Manager for North Europe, you will drive growth by building, managing, and scaling a high-performing partner ecosystem across Benelux, UK & Ireland, and the Nordics. You will focus on recruiting and activating new partners while strengthening existing strategic relationships to drive partner-sourced and partner-influenced revenue.

Your mission

In this role, you own the partner strategy and execution for North Europe. You will develop and manage a portfolio of consulting, implementation, technology, and resale partners, creating joint business plans and executing initiatives that drive pipeline, recurring revenue, and customer success. You will also act as a trusted advisor to partner executives and collaborate closely with internal teams to ensure alignment on strategy and market impact.

What you’ll do

• Define and execute the North Europe partner strategy, aligned with regional revenue targets and go-to-market priorities.
• Identify, recruit, and onboard new partners that align with our ideal customer profile and market focus.
• Build and manage a balanced partner portfolio per country/cluster (Benelux, UKI, Nordics), including joint business plans with clear revenue, pipeline, and activity objectives.
• Drive partner-led opportunity creation and support progression from qualification to close, collaborating with sales, pre-sales, and delivery teams.
• Co-design and execute joint go-to-market initiatives such as events, webinars, campaigns, and content with partners and Marketing.
• Enable partners through structured onboarding, sales and product training, and ongoing enablement programs to ensure capability and self-sufficiency.
• Embed modern deal qualification and opportunity management methodologies (e.g., SPICED, MEDDIC/MEDDPICC) across partners and internal teams.
• Monitor and challenge partner performance using KPIs such as pipeline, MRR, win rate, and activity levels, ensuring accountability and continuous improvement.
• Act as the primary executive interface for key partners, building strong relationships at leadership level.
• Provide accurate forecasting and reporting on partner pipeline, revenue, and portfolio health, and share partner insights with Product, Sales, and Marketing.
• Represent the company at partner and industry events, strengthening our presence in the workplace and building management ecosystem.

What we’re looking for

• 7+ years of experience in partner/channel sales, alliances, or indirect sales in B2B SaaS or enterprise software, ideally in workplace, real estate, or related domains.
• Proven track record of building or scaling partner ecosystems in multi-country or greenfield markets, delivering measurable channel revenue.
• Experience coaching or implementing structured sales methodologies (SPICED, MEDDIC/MEDDPICC or comparable) to drive pipeline quality and forecast accuracy.
• Strong commercial mindset, able to design structure, set expectations, and hold partners accountable for results.
• Comfortable operating at both strategic and hands-on levels: from defining partner strategy to joining partner customer meetings to shape key deals.
• Excellent relationship-building skills with partner executives and internal stakeholders.
• Analytical and data-driven, capable of interpreting partner performance, pipeline, and market trends to adjust plans.
• Entrepreneurial, proactive, and resilient, thriving in a fast-paced, evolving environment with high ownership.

Education and skills

• Bachelor’s degree in business, Marketing, or related field; Master’s (e.g., MBA) is an advantage.
• Strong understanding of SaaS commercial models and partner motions (resell, referral, implementation, technology/ISV).
• Hands-on experience with CRM and partner management tools for pipeline, forecasts, and partner relationships.
• Based in the Netherlands, with willingness to travel regularly across Benelux, UKI, and the Nordics.
• Fluent English: proficiency in at least one additional European language (e.g., Dutch or Nordic language) preferred.
• Bringing a relevant professional network is a substantial advantage.

Why join us

You will be part of an international and innovative team shaping the future of workplace solutions. In this role, you will have the opportunity to influence partner ecosystems across North Europe, work with cutting-edge technology, and collaborate with a high-performing team in a culture built on ownership, teamwork, and excellence.

Our Spacewell benefits

• A competitive salary package tailored to your experience, so you’re rewarded for the value you bring.
• Performance-based bonus – your contributions make the difference, and we make sure you feel it.
• Company lease car for comfort and mobility.
• 28 days of holiday to recharge, relax, and enjoy time off.
• Flexible hybrid working (50/50) – the best of both worlds: collaborate in the office, focus from home.
• Work in a modern, inspiring office that proudly showcases our products and offers a vibrant team atmosphere.
• 60% employer contribution to your pension – because your future matters.
• Plenty of extra perks, including homeworking allowance, lease-a-bike program, "benefits to work" discounts, fun Thursday afternoon drinks, big summer events, and cozy Christmas celebrations.