About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
What You'll Be Doing:
We’re looking for a proactive, strategic, and collaborative Partner Marketing Specialist to support our clients by guiding their partners through successful marketing programs. This role is a dynamic blend of digital marketing, client success, project management, and communication. You’ll work directly with a select group of partners to align their marketing strategies with business objectives, drive demand, and accelerate growth.
Responsibilities:
· Act as a strategic advisor to partners—helping them build and execute effective go-to-market plans.
· Manage day-to-day partner relationships through weekly check-ins, email communications, and performance reviews.
· Inspire partners to engage in marketing programs that deliver results, leveraging both internal tools and external agencies.
· Guide partners through the use of Marketing Development Funds (MDF), including working with third-party agencies and measuring ROI.
· Collaborate with clients and partners to report on marketing performance and ensure ongoing alignment with business goals.
· Support partners in navigating the client’s marketing platform and tools, offering training and best practices.
· Create clear, compelling marketing briefs and presentations to drive program adoption and partner enablement.
What We’re Looking For:
· 3+ years of hands-on experience in marketing, with a focus on digital and demand generation.
· Background in B2B marketing or agency environments preferred.
· Previous Partner Marketing Experience is a plus.
· Experience in the tech industry is a plus.
· Strong analytical mindset—you enjoy measuring performance and optimizing for better results.
· Excellent communicator with confidence in both client-facing conversations and internal collaboration.
· Proficient in Microsoft Excel, PowerPoint, and Outlook.
Benefits:
All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
The Channel Company is licensed in the following states: AZ, CA, CO, CT, DC, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA, WV. To be considered for this opportunity, you must reside in one of these listed states.
Salary Range: $60,000.00 - $80,000.00 USD per year
Top Skills
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
