Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Position Summary
The Partner Marketing Manager, Alliance Growth & Adoption, will lead marketing activation programs that drive adoption, demand generation, pipeline progression, and customer growth for assigned alliance partner solutions. This strategic individual contributor role will build scalable GTM plans, enable Sales and Customer Success teams, support co-marketing programs with priority partners, and use performance data to improve business impact. The role requires a strong cross-functional collaborator who can influence across internal and partner teams and turn partner priorities into measurable growth outcomes. This role reports to the Director, Partner Marketing, within the Ecosystem Marketing team.
About the Team
The Partner Marketing team drives awareness, adoption, and growth across athenahealth’s partner ecosystem. The team works closely with Partner, Marketing, Sales, Customer Success, Product Marketing, and Operations teams to connect partner solutions to customer needs and business priorities. The team supports partner solution activation, marketplace promotion, partner communications, co-marketing programs, reporting, and scalable campaigns that help clients discover and adopt solutions that extend the value of the athenahealth platform.
Essential Job Responsibilities
Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization.
Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth.
Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets.
Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market.
Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers.
Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments.
Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs.
Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams.
Additional Job Responsibilities
Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling.
Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions.
Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement.
Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions.
Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making
Expected Education & Experience
6+ years of B2B marketing experience, preferably in SaaS, healthcare technology, enterprise software, partner marketing, customer marketing, field marketing, or ecosystem marketing.
Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, customer growth, or measurable business outcomes.
Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations.
Strong cross-functional collaboration skills, with the ability to influence without direct authority and drive alignment across matrixed teams.
Strong project leadership skills, with the ability to manage multiple initiatives, stakeholders, timelines, and dependencies.
Excellent written and verbal communication skills, including the ability to simplify complex solution narratives for customer-facing and internal audiences.
Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting preferred.
Expected Compensation
$92,000 - $156,000The base salary range shown reflects the full range for this role from minimum to maximum. At athenahealth, base pay depends on multiple factors, including job-related experience, relevant knowledge and skills, how your qualifications compare to others in similar roles, and geographical market rates. Base pay is only one part of our competitive Total Rewards package - depending on role eligibility, we offer both short and long-term incentives by way of an annual discretionary bonus plan, variable compensation plan, and equity plans.
About athenahealth
Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.
Our company culture: Our talented employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.
Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.
What we can do for you:
Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative workspaces — some offices even welcome dogs.
We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.
In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.
Learn more about our culture and benefits here: athenahealth.com/careers
https://www.athenahealth.com/careers/equal-opportunity
Skills Required
- 6+ years of B2B marketing experience (SaaS, healthcare technology, enterprise software, partner marketing, customer/field/ecosystem marketing)
- Experience owning integrated marketing programs tied to adoption, demand generation, pipeline, or customer growth
- Experience using campaign, CRM, funnel, attribution, or pipeline data to evaluate performance and recommend optimizations
- Strong cross-functional collaboration and ability to influence without direct authority
- Strong project leadership skills, managing multiple initiatives, stakeholders, timelines, and dependencies
- Excellent written and verbal communication skills, able to simplify complex solution narratives
- Familiarity with healthcare technology, marketplace or platform business models, marketing automation, CRM, attribution, dashboards, or campaign reporting
- Experience integrating AI tools into campaign planning, content creation, and performance analysis
athenahealth Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about athenahealth and has not been reviewed or approved by athenahealth.
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Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision options alongside additional protections like accident and critical illness coverage. Mental health support and EAP-style counseling resources are also part of the package.
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Leave & Time Off Breadth — Time-away offerings include PTO that covers vacation and sick time, paid holidays, and options for leaves of absence and sabbaticals. Flexible time off is positioned as a meaningful part of the overall rewards package for some roles.
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Retirement Support — Retirement benefits include a 401(k) plan with employer matching, supported by broader financial wellbeing resources. Equity and performance bonuses are also referenced as part of total rewards.
athenahealth Insights
What We Do
athenahealth strives to cure complexity and simplify the practice of healthcare. Our innovative technology includes electronic health records, revenue cycle management, and patient engagement solutions that help healthcare providers, administrators, and practices eliminate friction for patients while getting paid efficiently. athenahealth partners with practices with purpose-built software backed by expertise to produce the insights needed to drive better clinical and financial outcomes. We’re inspired by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. For more information, please visit www.athenahealth.com
Why Work With Us
We are here to make an impact on the healthcare industry at scale. We enable our diverse teams to move fast, grapple with interesting technical challenges, and innovate at every level. We are on a modernization journey and build on the hybrid cloud. We deliver best-in-class solutions to help every patient receive the best possible care.
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