About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
As a Vendor Partner Marketing Manager (vPMM), you will work on behalf of our client—a leading cloud service provider—to expand and strengthen their partner ecosystem across Europe. This role focuses on managing and developing distributor relationships while working closely with IT resellers and software partners to deliver impactful marketing initiatives that drive partner growth, demand generation, and pipeline development.
Acting as a trusted advisor and strategic bridge between the vendor, distributors, and partners, you will help ensure alignment, collaboration, and measurable business outcomes. The position combines channel marketing consultancy, partner enablement, relationship management, and event engagement within a fast-paced B2B technology environment.
This is a fully remote role and can be based in either the UK or Spain. We have offices in London and Madrid available for employees who wish to use them.
The role also includes frequent travel across Europe to support partner meetings, events, and industry engagements.
What You'll Do- Develop, manage, and execute marketing plans aligned with business objectives and measurable outcomes across EMEA regions, acting as the main point of contact for distributors and collaborating closely with their teams and internal stakeholders to deliver joint marketing and sales initiatives that promote vendor solutions
- Work alongside distributors to drive partner enablement, demand generation, and pipeline growth programs across the channel ecosystem
- Build and nurture strong relationships with key stakeholders and decision-makers to drive long-term success
- Provide strategic guidance and hands-on support for the execution of marketing activities, both digital and in-person
- Support partners with MDF processes, including request submissions and claims, ensuring accuracy and compliance
- Manage external agencies, ensuring timely delivery and high-quality outputs
- Coordinate and support events, including planning, on-site execution, stakeholder coordination, and post-event follow-up
- Represent the business at partner and industry events, delivering presentations and engaging confidently with external audiences
- Track, analyse, and optimise campaign performance, delivering insights and actionable recommendations
- Prepare end-of-month reports and quarterly business reviews (QBRs), highlighting performance, impact, and opportunities
- Fluent English speaker (additional European languages are a strong plus)
- 4–5 years of experience in Partner Marketing, Channel Marketing, or Partner Management roles, ideally within the technology sector
- Experience working with distributors and channel ecosystems is highly desirable
- Excellent communication skills, both written and verbal
- Comfortable with public speaking and presenting at events, webinars, and partner-facing engagements
- Ability to build trusted relationships with partners, distributors, and stakeholders
- Tech-savvy with an aptitude for Ai usage, process improvement and operational excellence
- Strong client liaison skills, with the ability to respond in a timely and effective manner
- Experience planning and managing integrated B2B marketing campaigns across online and offline channels
- Strategic thinker with a hands-on approach
- Self-starter who can work autonomously while remaining a collaborative team player
- Proactive attitude with strong organisational skills
- Skilled at identifying partner needs and delivering tailored marketing solutions
- Adaptable and comfortable working in a fast-paced international environment
Benefits:
• 35 hours of work per week
• Generous Holiday package + National bank holidays
• Opportunity to join a growing business with lots of opportunities to influence.
• 100% Remote working. We have the best of both worlds with a historical remote working setup and an office in London or Madrid.
• Temporary International Remote Working Opportunities
• Life assurance scheme
• Employee referral scheme
• A tailored training and induction plan - we want you to succeed!
• Regular recognition rewards - be recognized and rewarded for day-to-day actions where you go above and beyond, and consistently deliver
• The opportunity to work within a globally diverse team
• The opportunity to learn new skills in an ever-changing and adaptable business.
Skills Required
- 4-5 years of experience in Partner Marketing, Channel Marketing, or Partner Management
- Fluent English speaker; additional European languages a strong plus
- Experience working with distributors and channel ecosystems
- Excellent communication skills, both written and verbal
- Comfortable with public speaking and presenting at events
- Ability to build trusted relationships with partners
- Tech-savvy with an aptitude for AI usage
- Experience planning and managing integrated B2B marketing campaigns
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
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Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
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Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
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Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
