Pearl

Partner Marketing Manager

Posted 12 Days Ago

Hiring Remotely in Salt Lake City, UT

Remote

Mid level

Computer Vision • Healthtech • Software

The Role

The Partner Marketing Manager will grow channel and enterprise business through marketing initiatives, supporting partner sales, and increasing awareness and demand for Pearl's AI solutions. Responsibilities include content creation, event planning, managing partnerships, developing training programs, and measuring marketing effectiveness.

Summary Generated by Built In

About Pearl

Pearl is shaping the future of dentistry with a suite of AI solutions developed to establish higher standards of quality and care for patients worldwide. Since 2019, our team has engineered FDA-cleared computer vision capabilities for the interpretation of 2D and 3D dental imagery––industry-leading capabilities which clinicians, practice owners, labs, and insurers use to elevate the efficiency, accuracy, and consistency of dental care around the world.

Who We’re Looking For

Our Partner Marketing Manager will play a crucial role in growing our channel and enterprise lines of business by leading marketing efforts aimed at driving awareness, demand, and sales for Pearl’s global technology integration, distribution, and enterprise partners. You will be responsible for supporting partner sales enablement and marketing with a range of marketing tactics that include content (digital, print & multimedia), events (live & digital), and sponsorship. The ideal candidate will have a dental technology/software marketing background and a broad skill set, covering everything from content development, event planning, co-marketing, account-based marketing, and strategic promotions.

Key Responsibilities

Develop and execute marketing-driven sales enablement initiatives in collaboration with integration software partners, distributors, and enterprise clients.
Create and deploy highly relevant materials, programs, and initiatives to drive engagement and demand for Pearl’s AI solutions.
Plan, organize, and execute events and webinars, ensuring all aspects are covered from setup to follow-up.
Develop and manage sponsorship marketing and co-marketing strategies with partners.
Implement and refine account-based marketing (ABM) strategies to target key accounts effectively.
Produce compelling case studies that highlight the success and impact of Pearl’s AI solutions.
Communicate effectively with a wide range of stakeholders, ensuring their needs are met and expectations are managed.
Work closely with the broader marketing team to ensure consistency in messaging and brand voice across all channels.
Develop and deliver training programs to educate partner sales teams on Pearl’s products.
Oversee the creation and maintenance of a partner portal with resources, training materials, and marketing assets.
Establish metrics and KPIs to measure the effectiveness of partner marketing initiatives and sales enablement efforts.
Collect and analyze feedback from partners to continuously improve marketing materials, training programs, and support resources.
Tailor marketing collateral and campaigns to align with the unique needs and branding of each partner.
Collaborate with partners to co-create and execute joint marketing campaigns.

What You’ll Need to Succeed

At least 4 years of experience in marketing, with a strong focus on dental technology/software marketing.
Proven track record in content development, event planning, and executing successful marketing campaigns.
Experience with webinar setup, planning, and promotion.
Strong background in sponsorship marketing, co-marketing strategies, and ABM marketing.
Ability to create and develop compelling case studies.
Excellent communication and collaboration skills, adept at managing multiple stakeholders and projects simultaneously.
Proficiency with marketing and design tools and platforms (e.g., HubSpot, Figma/Adobe).
Ability to analyze marketing performance and derive actionable insights to improve results.
Innovative mindset with a proactive approach to problem-solving and continuous improvement.
Understanding of AI technology and dental imaging software.
Ability to negotiate co-marketing agreements, sponsorships, and promotional deals with partners.
Strong project management skills to coordinate multiple initiatives.
Creative thinking to develop innovative marketing strategies and materials.
Experience working with cross-functional teams, including product development, sales, and customer support.