About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Partner Marketing Manager works with partners to consult on their marketing strategies and tactics and to develop effective campaigns that deliver ROI.
A great Partner Marketing Manager needs to have a very strong understanding of what is happening in the marketplace and what influences buying decisions. You will keep on top of market trends and proactively manage vendor brand messaging so it meets the consumer head-on. You will need to be analytical in your thinking to track ROI and ensure constant review to ensure that partner campaigns deliver. Planning, directing and adjusting multiple campaigns calls for an ability to focus on details.
The Partner Marketing Manager is tasked with working on behalf of our clients to support their network of IT partners with the planning and execution of their marketing plans and campaigns. It is a dynamic role driving digital led outcomes linked to the cloud and the IT industry.
This role will support Partners across the India region. You will be providing advice and support on marketing tactics and strategies, so you will need to have a good understanding of marketing tactics. Acting as a central liaison throughout projects, you will also need to be a strong communicator - relationship management skills are crucial in this role.
What you'll do
- Engagement with business owners and marketing managers
- Planning, managing and supporting the execution of partner marketing plans and campaigns
- Day to day management of existing partner relationships ensuring the partners are informed, enabled and driving actions to support and grow our client’s revenues
- Provide weekly reports to stakeholders in the region on Partner’s marketing campaign progression
- Working with partner and local sales & marketing teams to understand the solution focus and then take ownership of sourcing suitable materials provided by our client
- Creating marketing briefs for presentation and partner training
- Monitoring marketing campaign execution and ROI
- Monitor leads and be accountable for supporting the end to end lead management process
- Be responsive and act as the first point of contact for your client and partners
- Create and adapt data from a variety of data points to produce client-ready reporting and analytics
- Identification and resolution of client issues with escalation to Program Manager/Director where necessary
Qualifications
- Business-level Hindi and English both written and spoken, with the ability to adapt communication style to fit the audience
- A minimum of 3-5 years of work experience in the India market, such as in a Business to Business Marketing environment in the IT/Technology industry
- Attention to details and meticulous in processes adhering to the project's requirements
- Proactive in learning new platforms and knowledge required
- An extensive experience and knowledge of the Digital Landscape and online platforms such as Google, Yahoo etc.
- Previous experience of working in a Marketing role; planning and developing full strategic marketing campaigns, including budget management and allocation
- Knowledge and experience of online advertising campaigns (training will be provided)
- Good knowledge of online (e.g. email marketing, SEO, SEA, social networks, display advertising, content syndication, video production) and offline Marketing campaign types (e.g. events, telemarketing, print advertising, sponsoring, incentives)
- Excellent client liaison skills, ability to react and respond in a timely and effective manner
- The ability to grow relationships and become a trusted advisor
- Strong MS PowerPoint, Excel and Word skills with the ability to present information
- Independence is important, but so is being a team player to ensure success across the team
- An interest in technology
- Willingness to learn and contribute ideas
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
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Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
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Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
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Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
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What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
