About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
What You'll Be Doing
As a Partner Marketing Manager, you’ll work at the intersection of strategy and execution, helping AWS and its Global System Integrator (GSI) partners bring joint solutions to market. You’ll lead planning and execution for co-marketing initiatives that drive awareness, accelerate pipeline, and strengthen partnerships, all while gaining hands-on experience with one of the world’s most recognized tech brands.
Key Responsibilities
Strategic Planning & Execution
- Support and help shape global go-to-market (GTM) strategies with GSI partners, ensuring alignment to AWS business priorities and global demand.
- Partner with GSI and AWS stakeholders in planning sessions to define objectives, KPIs, and campaign roadmaps, translating strategy into actionable marketing plans.
Partner Engagement & Enablement
- Act as a key marketing liaison to AWS partners, supporting their AWS journey by guiding them through the relevant AWS activities that align the joint business goals.
- Build compelling joint value propositions and solution messaging with partners to enhance market perception.
Program Management & Execution
- Manage global MDF (Marketing Development Funds) allocation, agency coordination, and ROI tracking.
- Oversee campaign execution, including webinars, solution briefs, social media, and event sponsorships.
- Collaborate with AWS Partner Marketing, Global and Regional Partner Sales, and Global Alliances to ensure alignment and execution.
Performance Measurement & Reporting
- Track and analyze campaign performance, pipeline influence, and partner-sourced revenue.
- Provide regular reporting and insights to internal stakeholders and partners.
- Alignment and tracking against program KPI’s (PSQL generation, MDF utilization, etc.)
Preferred Qualifications
Experience & Background
- 2-3+ years’ experience working at a vendor or partner company (GSI, SI, ISV, Distributor) performing in a marketing role, with a focus on digital and demand generation
- Background in B2B marketing or agency environments required
- Proven success in developing and executing joint GTM strategies and ABM campaigns
- Experience in the tech industry is a plus
Skills & Capabilities
- Experience managing budgets, agencies, and cross-functional teams
- Strong analytical mindset—you enjoy measuring performance and optimizing for better results
- Proficient in Microsoft Excel, PowerPoint, and Outlook
Working Style & Strengths
- Excellent communicator with confidence in both client-facing conversations, presentations, and internal collaboration
- Detail-oriented individual who enjoys working in a fast-paced, self-serve and process-oriented environment
All full-time employees of The Channel Company enjoy benefit offerings such as medical, dental, vision, tele-health, disability, life insurance, health savings accounts, paid parental leave, company matched 401k, unlimited PTO, sick time, and 15 company paid holidays. At The Channel Company we truly value work/life balance, are 100% remote, and employees enjoy flexible working hours. Beyond that, we are an innovative, collaborative, and inclusive group of employees who come together to overcome challenges and achieve best-in-class results.
Individuals seeking employment at our company are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
Salary range: $70,000 - $85,000
* The Channel Company is licensed in the following states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, LA, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, RI, SC, TN, TX, UT, VA, WA. To be considered for this opportunity, you must reside in one of these listed states.
Top Skills
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
