About The Channel Company
The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.
Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.
The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.
About the role
The Partner Marketing Manager works with partners to consult on marketing strategies, develop effective campaigns, and deliver measurable ROI.
This role is responsible for driving end-to-end partner and vendor co-marketing execution across the ASEAN region, with a strong focus on generating influenced pipeline and measurable business outcomes. It combines strategic planning with hands-on campaign delivery, working closely with partners, vendors, and internal teams to align marketing initiatives with commercial priorities.
The PMM acts as a central liaison across stakeholders, ensuring campaigns are executed effectively, performance is tracked rigorously, and marketing investments deliver impact.
The day to day
- Build and manage relationships with partners, vendors, distributors, and internal cross-functional teams, acting as the key point of contact
- Plan and execute end-to-end partner marketing campaigns (digital, webinars, events, workshops), ensuring alignment to business priorities
- Drive joint co-marketing initiatives with vendors and partners to generate pipeline and demand
- Manage campaign execution, including content alignment, logistics, and platform delivery
- Monitor campaign performance, track leads and ROI, and provide regular reporting and insights
- Support lead management processes including hand-off, tracking, and conversion alignment
- Develop marketing briefs, enablement materials, and partner training sessions
- Manage MDF budgets and ensure effective utilisation and ROI tracking
- Maintain activity trackers and reporting cadence, supporting stakeholder reviews and performance discussions
- Proactively identify risks, resolve issues, and ensure smooth program delivery
Skills/experience that you will offer:
Experience:
- 3–5+ years in B2B marketing within IT, cloud, or enterprise technology environments
- Experience in Partner Marketing, Field Marketing, Campaign Management, or Event Marketing
- Proven track record of executing integrated marketing campaigns and driving ROI
Core Skills:
- Strong stakeholder and relationship management across partners and matrix organisations
- Ability to act as a trusted advisor and influence stakeholders at all levels
- Solid understanding of demand generation, pipeline development, and campaign performance tracking
- Strong analytical skills with experience measuring marketing ROI and performance
- Excellent project management skills with ability to manage multiple campaigns simultaneously
Technical & Functional Skills:
- Familiarity with marketing platforms (e.g., Salesforce, Marketo) and digital campaign tools
- Understanding of MDF processes and marketing budget management
- Knowledge of online and offline marketing channels (digital campaigns, events, content, paid media)
- Strong PowerPoint, Excel, and reporting capabilities
Additional Strengths:
- Experience working with partner ecosystems and co-marketing programs
- High attention to detail, proactive mindset, and ability to balance strategic and hands-on execution
- Regional (ASEAN/APAC) experience and multilingual capability is a plus
Skills Required
- 3-5+ years in B2B marketing within IT, cloud, or enterprise technology environments
- Experience in Partner Marketing, Field Marketing, Campaign Management, or Event Marketing
- Proven track record of executing integrated marketing campaigns and driving ROI
The Channel Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Channel Company and has not been reviewed or approved by The Channel Company.
-
Leave & Time Off Breadth — Unlimited PTO and a companywide winter shutdown in the U.S. are highlighted, indicating generous time-off flexibility.
-
Retirement Support — A 401(k) with company match and a decent investment lineup are described, pointing to solid retirement support.
-
Wellbeing & Lifestyle Benefits — Remote-first flexibility and flexible hours are emphasized, supporting work–life balance across many roles.
The Channel Company Insights
What We Do
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
