The Role
Leads partner marketing across APAC for app and payment method partners. Responsibilities include developing joint messaging, producing co-marketing assets, managing email campaigns, executing partner acquisition and adoption programs, delivering promotional benefits, supporting events, administering marketing funds, adapting global strategies locally, collaborating with regional and product marketing, and recruiting partners. The role requires measuring partner-led marketing ROI, influencing partner leadership, managing complex projects, and translating data into actionable insights.
Summary Generated by Built In
About the client
What you'll do
Skills, Knowledge and Expertise
Nice to have
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Our client is a leading global financial infrastructure platform. Millions of businesses, from the world’s largest enterprises to fast-growing startups, use its platform to accept payments, grow revenue, and open up new business opportunities. Its mission is to make the global economy accessible to everyone, and there is a huge amount of work ahead.
About the teamThe Partner Marketing team extends the company’s marketing reach by educating, engaging, and enabling partners around the world. Partners build market awareness and generate demand for their solutions and services built on the platform. The team recruits prospective partners and supports existing ones as they build, launch, market, and scale their business through the partner ecosystem, the app marketplace, and the wider platform. It works closely with global partnerships, alliances and channels, marketing, and product teams, and serves many different partner types.
What you'll do
We’re looking for an experienced, creative, results-oriented senior marketing contractor to support Partner Marketing with app and payment method partners in APAC. You’ll support the team leads for app partners and payment method partners. They scale the partner program, market to these partner types, and define go-to-market strategy with specific partners, including leading global software platforms, digital wallets, and buy-now-pay-later providers. You’ll help run co-marketing campaigns and programs that drive customer acquisition and adoption, and ultimately help partners grow their business on the platform.
Key Responsibilities- Build joint messaging, produce co-marketing assets, and manage email campaigns with and for app and payment method partners.
- Execute co-marketing plans with partners to drive app marketplace installs and the adoption and recruitment of payment method partners.
- Deliver partner program benefits, such as in-product promotional placements, email features, and case studies.
- Support the partner experience at the company’s flagship events.
- Administer and optimise partner marketing funds.
- Work with regional partner marketers to adapt global strategies and priorities for the region.
- Collaborate closely with regional and product marketing so partners are represented in local go-to-market initiatives.
- Support the recruitment of new partners in APAC.
Skills, Knowledge and Expertise
- 8+ years of relevant B2B marketing experience. A mix of partner marketing and product marketing is ideal.
- Experience working closely with technology or financial partners to build joint marketing plans, and running programs and campaigns that drive new customer acquisition and pipeline.
- Experience working with global functions based in different regions
- Proven ability to influence and guide a partner’s marketing leadership team to align on objectives and deliver joint marketing priorities and plans.
- Strong written and verbal communication skills, with proven leadership and cross-functional collaboration.
- Experience working with partners based in a different region.
- Experience shaping joint messaging with partners.
- Experience shaping marketing program strategies for partners.
- Demonstrated experience measuring and improving the ROI of marketing investment through an indirect, partner-led business model.
- A deep understanding of the user journey through a partner channel and funnel, the sales cycle, and the product lifecycle, and what each requires of a partner marketing team to drive attach, growth, and revenue.
- Superb organisation and project management skills. You can manage multiple complex projects at once without letting it get the best of you.
- Excellent analytical skills and the ability to turn complex data into actionable insights.
Nice to have
- Experience at a highly dynamic, high-growth tech company.
- Experience in payments, financial technology, or adjacent industries, or marketing fintech solutions.
- Experience with customer marketing or product marketing.
- Experience marketing a marketplace or marketplace partners.
About
Join Algomarketing: Empowering Marketers and Sales through InnovationAt Algomarketing, we revolutionize industry standards by propelling world-leading brands to new heights with rapid insights, accelerated executions, and seamless operations. Our team leverages cutting-edge technologies like machine learning, natural language processing, and robotic process automation to transform marketing and sales landscapes.We are a global marketing & sales operations and technology consultancy with a presence in 27 countries across 6 continents. Our diverse team of 100+ marketing and MarTech experts collaborates to deliver impactful, data-driven solutions.Join us to be part of an innovative, dynamic environment where your skills will help drive the future of marketing. Experience professional growth and make a global impact with Algomarketing.Learn more about our services through our customer success stories, where we've brought the concept of Algorithmic Marketing to life. Visit our website to read more.
Skills Required
- 8+ years of relevant B2B marketing experience
- Experience in partner marketing and/or product marketing
- Experience working with technology or financial partners on joint marketing plans and customer acquisition campaigns
- Experience working with global functions and partners across different regions
- Ability to influence partner marketing leadership and align joint objectives and plans
- Strong written and verbal communication skills
- Experience shaping joint messaging and partner marketing program strategies
- Experience measuring and improving marketing investment ROI through a partner-led model
- Understanding of partner-channel user journeys, funnels, sales cycles, and product lifecycles
- Strong organization and project management skills
- Excellent analytical skills and ability to turn complex data into actionable insights
- Experience at a dynamic, high-growth technology company
- Experience in payments, financial technology, adjacent industries, or fintech marketing
- Experience with customer marketing or product marketing
- Experience marketing a marketplace or marketplace partners
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The Company
What We Do
Algomarketing is a global marketing operations and technology consultancy that helps enterprise B2B marketing teams scale their impact. By embedding AI-native practitioners into client teams, they identify high-leverage workflows, co-build AI-driven solutions, and upskill staff to ensure long-term self-sufficiency. Their approach combines deep marketing expertise with cutting-edge technologies like machine learning and automation to drive measurable growth and operational efficiency for world-leading brands.
