Citi is looking for a marketing leader to own and drive the full marketing strategy for high-impact retailer partnership portfolios, serving as the primary point of contact for external partners and a central force for cross-functional alignment. In this role, you will shape how Citi and its partners acquire, engage, and retain customers, building marketing programs that deliver measurable growth across acquisitions, spend, and loyalty. You will sit at the intersection of partner management, marketing execution, and program delivery, leading a team of program managers while influencing strategy at the most senior levels of the organization.
Responsibilities- Lead the development and execution of annual marketing strategies for retailer partnership portfolios, with clear goals across acquisitions, customer engagement, spend, loyalty, and retention.
- Act as the senior day-to-day partner contact, driving alignment between Citi and external partners to build collaborative, high-performing marketing programs.
- Manage the full program lifecycle from identifying requirements and planning resources to coordinating cross-functional execution and tracking performance against objectives.
- Oversee and develop a team of program managers, setting clear priorities, managing resource allocation, and maintaining a high standard of delivery across all active projects.
- Contribute to the marketing technology and automation roadmap, identifying opportunities to improve campaign delivery, reporting, and operational efficiency.
- Run the project steering committee, keeping senior stakeholders informed of project status, risks, and priorities aligned to business strategy.
- Build and maintain dashboards and communication frameworks that provide real-time visibility into program health, team performance, and key metrics.
- Secure internal approvals and alignment on new campaigns, removing barriers and ensuring flawless execution in partnership with existing customer marketing and acquisitions teams.
- 10 or more years of experience, including 8 or more years within financial services marketing.
- Bachelor's degree or equivalent university education.
- Demonstrated ability to develop and deliver marketing strategies that drive measurable outcomes including acquisitions, revenue, and customer engagement.
- Skilled at leading and influencing cross-functional teams across internal and external stakeholders, with a track record of building productive partnerships.
- Strong planning, forecasting, and analytical capabilities, with the ability to use data to inform decisions and communicate performance clearly.
- Clear, confident communicator who can operate at a senior level both in presenting strategy and resolving issues with urgency and clarity.
- Experience in co-brand and credit card marketing, with familiarity of the dynamics that drive partner portfolio growth.
- Background in private label credit cards or consumer finance, with an understanding of how product and marketing strategy intersect in retail banking partnerships.
- Background in digital marketing or customer acquisitions, with the ability to apply channel-level insight to broader marketing strategy.
- Intellectually curious, with a growth mindset and genuine passion for the role marketing plays in shaping customer relationships.
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Job Family Group: Marketing------------------------------------------------------
Job Family:Marketing Program Management------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$163,600.00 - $245,400.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:Sep 21, 2026------------------------------------------------------
Automated Processing and AIWe use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi.
Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details.
Illinois residents – AI Notice and Right
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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 10 or more years of professional experience
- 8 or more years of financial services marketing experience
- Bachelor's degree or equivalent university education
- Experience developing and delivering marketing strategies with measurable acquisition, revenue, and customer engagement outcomes
- Ability to lead and influence cross-functional internal and external stakeholders
- Strong planning, forecasting, and analytical capabilities
- Clear and confident senior-level communication skills
- Experience in co-brand and credit card marketing
- Familiarity with partner portfolio growth dynamics
- Background in private-label credit cards or consumer finance
- Understanding of product and marketing strategy in retail banking partnerships
- Digital marketing or customer acquisition experience
- Ability to apply channel-level insights to broader marketing strategy
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
