The Role
The Partner Demand Specialist drives demand generation initiatives with strategic partners, collaborating across teams to enhance messaging and optimize campaign performance.
Summary Generated by Built In
The Partner Demand Specialist is responsible for driving demand generation initiatives in collaboration with strategic partners to increase awareness, pipeline growth, and revenue impact. This role works cross-functionally with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns, translate insights into compelling narratives, and optimize performance across channels.
Responsibilities
- Collaborate with sales and partner marketing to refine messaging, improve conversion rates, and elevate lead quality.
- Engage with partner channel teams to facilitate warm leads and generate competitive advantage via targeted outreach.
- Coordinate with vendor channel managers to align on quarterly targets, funding opportunities, training needs, and programs.
- Support go-to-market execution by helping sales and partner marketing leverage vendor programs, incentives, and co-op funds to accelerate deals.
- Prioritize quality over quantity, ensuring demand efforts drive meaningful pipeline impact.
- Conduct outbound prospecting activities to identify potential customers for our cloud consulting services that may include Microsoft, Cisco, and Pure Storage.
- Use our CRM and other sales tools to document and track prospecting activities, lead qualifications, and progress through the sales funnel.
- Achieve and exceed monthly and quarterly targets for qualified appointments and revenue generated from those appointments.
- Build and manage outbound email campaigns, sequences, and cadences to increase sales efficiency and effectiveness.
Required Knowledge, Skills, and Abilities
- Bachelor’s degree in marketing, Business, Communications, or a related field
- 3 – 5 years of experience in demand generation, partner marketing, channel marketing, or campaign management.
- Experience working cross-functionally with Sales, Product, and Marketing teams.
- Strong analytical skills with the ability to interpret campaign performance and optimize results.
- Excellent project management, communication, and organizational skills.
- Ability to review and provide input on campaign creative, content, and messaging to ensure brand alignment.
- Strong focus on efficiency, quality, and adherence to brand and project standards.
- Comfortable managing changing priorities, new technologies, and evolving marketing strategies.
- Experience with Cisco and Microsoft technologies.
- Familiarity with planning, executing, and promoting events, webinars, or trade shows as part of campaigns
Benefits
You'll love working at NRI not just for the usual benefits, but for our environment and culture!
You'll work with a great group of people in a highly collaborative team and results oriented atmosphere.
You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle.
You’ll work with large, sophisticated, and progressive clients throughout North America.
We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities.
Notices
The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities.
NRI North America is proud to be an Equal Opportunity/Affirmative Action employer.
NRI North America will accept applications on an ongoing basis.
NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance.
If you require reasonable accommodation in completing an application, interviewing, or otherwise
Top Skills
Cisco
CRM
Microsoft
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The Company
What We Do
In North America, NRI is a business and technology solutions consultancy. Guiding our clients from insight to execution, we design and deliver solutions that fuel growth, grow profitability, and deliver innovation with impact. When you partner with NRI, you gain more than hands-on collaboration from our North American team—you connect to a global network of cross-functional experts working to keep you ahead of change. We strategize and advise, build and transform, and protect and manage the critical systems and strategies that power modern business. From optimizing operations to driving seamless digital adoption, our solutions don’t just solve problems—they create lasting momentum.
