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We help small teams power big businesses.
The Role
We are seeking an ambitious and experienced Partner Acquisition Manager that will be responsible for the full partner recruitment cycle from initial outreach, pipeline generation, signing new partners, onboarding, and channel revenue generation.
The successful candidate will be responsible for identifying, converting and activating new promising partners for ActiveCampaign. This candidate will exhibit advanced wide-ranging experience within the marketing technology industry, in a partner or channel role, using in-depth professional knowledge to drive specific commercial outcomes for ActiveCampaign and our partner ecosystem.
What your day could consist of:
- Research the market in the designated territory to identify target companies who would be an ideal fit for the ActiveCampaign partner/channel program
- Evaluate individual companies across specific criteria to judge compatibility and potential for partner performance (number of employees, number of customers in the install base, earnings per year, size in the program of a given competitor)
- Establish and develop contact with high-fit potential partners which could include Agencies, Consultants, IT Resellers, VAR’s, software and white-label companies
- Lead with commercial teaching to discuss joint offers and joint opportunities, develop a joint GTM strategy and plan the execution
- Convert potential partners to into our official Partner Program
- Guide the partner to define an initial target list of customers and ensure they are able to position the solution/platform successfully in the marketplace
- Set up the new partners to successfully grow, guiding them through the Onboarding process, the certified consultant program, helping them to navigate and sell using the partner tool set, and coaching them commercially
- Be the liaison between the Partner and ActiveCampaign - engaging the key internal stakeholders and teams to handle the Partners' needs to succeed (Customer Org, Engineering, Marketing etc)
- Drive the activation motion with the partners in a 12-month window
- Collaborate with our Partner Growth team
- Cross-functional interaction with internal teams to enhance and develop processes related to partner acquisition
- Build and maintain an accurate pipeline and forecast of all activity, opportunities, and revenue
- Maintain an in-depth understanding of company products, industry trends, and competitive landscape
What we're looking for:
- 6+ years of solution channel sales and/or partner management experience working in complex sales-cycles with demonstrated ownership of territory and account management, preferably within SaaS & Marketing Technology
- Experience with self generation of pipeline through close
- High level of urgency, ownership, and strong time management skills
- Positive attitude and willingness to try new things, strong work ethic and self motivation
- Ability to align technology solutions to complex, multi-stakeholder business problems and utilize strategic thinking skills to solve customer problems
- Track record of consistent over-achievement of quotas & revenue goals
- Passion for building long lasting customer relationships and working cross-functionally within a diverse team to deliver outstanding results
- Strong business acumen demonstrated in written and verbal communication skills
- Highly coachable and keen sense of self awareness
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive medical and dental benefits paid 100% by ActiveCampaign for you and your dependents
-Complimentary access to mental health resources through Calm and TELUS Health EAP
-Generous paid time off and leave of absence options
-Meal vouchers through Swile for office lunches and a home office stipend to cover at-home workspace expenses
-Access to professional development resources through LinkedIn Learning
-Baby swag for every baby born and/or adopted - we love to see our AC family grow!
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave, accompanied by a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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