- Role Overview
The Marketing Automation & Lifecycle Manager (Contract) owns the execution and governance of marketing automation and lead lifecycle systems during a defined engagement. This role is responsible for building and maintaining scalable, well-documented automation in Salesforce and Pardot (Marketing Cloud Account Engagement), including journeys, scoring models, and lifecycle logic.
The contractor will assess existing automation, implement guardrails to prevent sprawl, ensure data integrity, and deliver reliable, transparent systems the business can trust.
- About You
You’re a senior marketing automation expert who’s comfortable owning complex systems end-to-end. You’re highly hands-on, detail-oriented, and focused on building clean, scalable automation with clear logic, strong QA, and solid documentation. You’re great at simplifying what exists, preventing automation sprawl, and leaving systems that work predictably and transparently.
- Core Responsibilities
Marketing Automation & Journeys
- Build and maintain:
- Engagement Studio programs
- Nurture journeys
- Triggered campaigns
- Re-engagement and recycling flows
- Ensure programs are:
- Modular
- Scalable
- Aligned to lead scoring logic and lifecycle stages
- Implement guardrails to prevent system sprawl and duplication
Lead Scoring & Lifecycle Operations
- Implement and maintain:
- Behavioral and demographic scoring models
- Score decay and reset logic
- Re-qualification rules
- Partner with Demand Gen & Lead Scoring Owner to:
- Operationalize scoring intent
- QA scoring accuracy
- Flag over- or under-scoring patterns
Salesforce & Pardot Systems Management
- Own Pardot configuration including:
- Custom fields
- Automation rules
- Completion actions
- Segmentation logic
- Manage Salesforce integration including:
- Field mapping
- Sync behavior
- Lead/contact lifecycle alignment
- Support lead routing logic in partnership with Sales Ops (when applicable)
Data Hygiene & System Governance
- Enforce system standards for:
- Campaign structure
- Naming conventions
- Field usage
- Monitor for:
- Data integrity issues
- Sync errors
- Broken automations
- Document systems architecture and dependencies clearly
QA, Testing & Enablement
- QA all demand programs prior to launch
- Maintain launch checklists and rollback plans
- Support enablement by:
- Explaining how automation works
- Translating technical logic into plain language for stakeholders
- Required Qualifications
- 5+ years in B2B marketing automation or marketing systems
- Hands-on expertise with:
- Salesforce
- Pardot / Marketing Cloud Account Engagement
- Proven experience building:
- Lead scoring models
- Nurture programs
- Lifecycle automation
- Strong understanding of:
- B2B demand gen
- MQL/SQL frameworks
- Sales alignment and lead routing
- What Success Looks Like (90 days)
- Lead scoring model is fully operational, documented, and trusted
- At least 3–5 demand programs running end-to-end with clean automation
- Salesforce ↔ Pardot sync issues are minimized and monitored
- Team can confidently say: “We know why a lead scored the way it did”
Accelerize 360 Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Accelerize 360 and has not been reviewed or approved by Accelerize 360.
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Fair & Transparent Compensation — Pay is considered competitive for core Salesforce and engineering roles (e.g., Salesforce Developer, Technical PM, Solution Architect), and compensation is broadly characterized as positive overall. Role-level ranges cited publicly align with market expectations for a mid-sized Salesforce consultancy.
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Wellbeing & Lifestyle Benefits — Work–life balance and remote-first flexibility are emphasized, with the careers page highlighting "work right where you call home" and well‑being across emotional, mental, financial, physical, and social dimensions. Day-to-day flexibility is frequently highlighted alongside positive cultural signals.
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Parental & Family Support — A return-to-work program after parental leave is specifically called out among listed perks. This indicates attention to family needs alongside career continuity.
Accelerize 360 Insights
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What We Do
Accelerize 360 is a certified Salesforce partner. Our experts specialize in various industries including insurance, mortgage lending, banking, retail, hospitality and more. Headquartered in Dallas, we also have offices in Canada and India. With the experience of 500+ Salesforce implementations, we provide advisory, implementation, customization and support services to our clients. We help clients improve productivity and customer experience. We do this through automation of marketing, sales and service operations and by creating seamless customer experiences - all through the Salesforce ecosystem. Our approach emphasizes business consulting to identify opportunities for automation and future-proofing your business. With that blueprint, we set about customizing Salesforce to your unique roadmap. Last but not least, we provide in-depth training to your team to make sure that they use your technology investment to its fullest potential
